Chief Marketer Staff
-
Seek Truth Campaign Elements Launched
The American Legacy Foundation yesterday launched new creative in its truth youth smoking prevention campaign. The Seek Truth campaign encourages teens to ask questions and seek answers about the tobacco industry, its marketing tactics and its products. …
-
Gillette Shows Record 3Q Sales
The Gillette Co. has reported record third quarter revenue of $2.69 billion, up 12% from $2.41 billion one year ago. Income rose 14% to $689 million from $604 million. The company cited the recent spate of hurricanes for bumping up sales for its …
-
ACNielsen Homescan Panel Hits 91,500 Households
ACNielsen has expanded its Homescan consumer panel to 91,500 households, with plans to reach 125,000 households by 2006. The research company has signed nearly 50 CPGs and retailers to use the Homescan MegaPanel to track consumer purchases and …
-
Wal-Mart Shoppers Get Election Coverage Tonight
Wal-Mart Stores will air live coverage of the presidential election in its 2,620 stores tonight. The effort is part of Wal-Mart’s partnership with FOX News Channel to televise breaking news and special events via the in-store Wal-Mart Television …
-
Sesame Workshop Names Marketing Manager
Nonprofit educational organization Sesame Workshop has named Michele Schuessler as marketing manager, global consumer products. The position took effect Nov. 1. Schuessler will be responsible for developing marketing strategies and executing plans to …
-
Agencies
Cities Band Together for Marketing
Seven cities have formed a marketing association with $750,000 in seed money from American Express, and have launched the association’s first international marketing campaign. Dubbed America’s Greatest Cities, the association brings together convention …
-
News Briefs
BELL SPORTS AND TONY HAWK: have reached an endorsement deal. The skateboarding champion will wear the Bell Faction helmet in 2004 and is working with Bell to design a signature line for 2005. Financial terms were not disclosed. AVON PRODUCTS, INC.: has …
-
Listline e-Newsletter
Direct Media Inc. assumed management of the Creative Irish Gifts catalog list yesterday. Records for 133,428 who made purchases over the last 12 months are available.
-
-
Agencies
Pushing the Envelope: TV Mis-Guide
In our August issue I decried the lack of direct response-themed entertainment on television. (I still think “Everybody Loves Lillian Vernon” would be a great show.) The new programming season has started — and sadly, Hollywood executives continue to …