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Chief Marketer Staff

  • Sharper Image Focuses on Catalogs As Direct Sales Rise

    The Sharper Image Corp. generated sales of $150 million during third quarter 2004,up from $124.9 million a year ago. Total catalog and direct sales were up 28%, to $48.8 million, while Internet sales rose 24%, to 21 million. Comparable store sales generated a 9% increase between quarters. The third quarter ended Oct. 31.

  • Direct Sales Show Biggest Gains for Urban Outfitters

    Third quarter net sales for Urban Outfitters rose from $142.3 million a year ago to $216.3 million. While not the largest segment, direct-to-consumer sales recorded the largest percentage increase: 85%, jumping from $12.7 million to $23.5 million. The quarter ended Oct. 31.

  • Jos. A. Bank Well Suited by Direct Sales in Third Quarter

    Jos. A. Bank generated $82.6 million in revenue during third quarter 2004, up 14.7% from the $72 million it recorded a year earlier. While the Hampstead, MD-based men’s clothing marketer did not break out revenue by segment, it indicated that comparable store sales rose by 0.4%, while combined catalog and Internet revenue jumped by 18.8%.

  • Short Cuts

    Data compiler Dialog Group Inc. and Astute Solutions, which markets the PowerCenter family of call center products, have joined forces. Under the new agreement, PowerCenter will be able to access a variety of data points when customers phone in to one of its contact centers.

  • List and Database News

    A listing of mailing list availabilities

  • Listline e-Newsletter

    Loring Direct Response Inc. has been retained to manage a portfolio of five lists on behalf of Revelation Marketing. With more than 2.4 million last-six-month records the Forever Young Mail Order Buyers file is the largest.

  • AFL Renews Army Partnership

    The Arena Football League has confirmed it will renew its sponsorship with the U.S. Army, keeping its status as the official and exclusive military service partner for the 2005 season. Terms were not disclosed. New elements of the deal include …

  • Online Consumers Faster, Wallets Looser in Third Quarter

    (Direct Newsline)—Internet shoppers are zipping through e-commerce sites faster than they did last year, and they’re still abandoning enough Web shopping carts to stock 1,000 Wal-Mart parking lots.

  • Agencies

    New Eddie Bauer Home Store Attracts Shoppers with Sweeps and Gifts

    Eddie Bauer is out with a sweeps, free gifts and in-store presentations to support the opening of its new Home store. Eddie Bauer Home opens today at The Village at Alderwood, a new outdoor retail center in Lynnwood, WA, and plans call for spending the …

  • Monster Park Will Be Candlestick Again

    Voters in San Francisco passed a bill that will ban future naming rights deals for city-owned Candlestick Park, home of the NFL’s 49ers. Under the Proposition H measure, the Candlestick Park name will return to the stadium as soon as the recently signed …