Chief Marketer Staff
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DMA Reveals Full Slate of Special Interest Council Officers
The Direct Marketing Association has announced the officers of its special interest councils for the 2004-2005 year. The officers of each group were elected by its members, and began serving their one-year terms on Nov. 1.
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List and Database News
A listing of mailing list availabilities.
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Listline e-Newsletter
Belvoir Media Group LLC has acquired Spin to Win magazine and appointed RMI Direct Marketing Inc. as the list manager. A total of 20,016 active subscribers and 16,944 expires are available from this equine
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Virginia Spammers Convicted of Fraud
The nation
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Brookstone to Boost Catalog Circ Amid Higher Third Quarter Sales
Brookstone Inc. reported third quarter revenue of $85.4 million up 15.9% from $73.7 million a year earlier. The Merrimack, NH-based consumer products marketer
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Casual Male to Increase Focus on Direct Marketing
Casual Male generated third quarter 2004 sales of $74.2 million, up 1.6% from $73 million a year ago. The Canton, MA-based men
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Razorfish Drives Down Sales Estimates at aQuantive
Digital marketing services company aQuantive reported Thursday that its third-quarter earnings were up slightly from the same quarter this year, but predicted that revenue for the final quarter of 2004 would be lower than expected.
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Argan to Acquire Vitamin Research Products
Argan Inc. will acquire Vitamin Research Products Inc., a nutraceutical products manufacturer and marketer based in Carson City, NV. Terms were not disclosed.
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R.R. Donnelley’s Fortunes Reflect Moore Wallace Acquisition
Printing firm R.R. Donnelley & Sons Co. generated $112.8 million in net income on $1.97 billion in sales during the third quarter, up from $53.8 million in net income and $1.05 billion in third quarter 2003. The current year
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Sharper Image Focuses on Catalogs As Direct Sales Rise
The Sharper Image Corp. generated sales of $150 million during third quarter 2004,up from $124.9 million a year ago. Total catalog and direct sales were up 28%, to $48.8 million, while Internet sales rose 24%, to 21 million. Comparable store sales generated a 9% increase between quarters. The third quarter ended Oct. 31.