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Chief Marketer Staff

  • Microsoft’s Mission: Search and (Perhaps) Destroy

    Almost two years of development work and more than $100 million in capital spending made their debut Thursday when Microsoft unveiled the beta version of its new search engine, MSN Search.

  • CADM Gives Posthumous Wheelless Award to Kevin Leo

    The Chicago Association of Direct Marketing presented the Pat Wheelless Award for Outstanding Mentorship posthumously to Kevin Leo, former CADM president and president of consultancy Leo Direct Unlimited at his death at 58 in July 2004.

  • Google’s New Search Program Targets Agencies

    Google has launched Google Advertising Professionals, a new program for agencies that manage multiple keyword search accounts for their clients.

  • Amazon Screens Web Movies with Product, Credit Card Tie-Ins

    Linking some pretty big Hollywood names with some equally big brands, online retailer Amazon will give Web visitors the chance to watch five short movies during the holiday season — followed by a chance to buy the products featured on the small screen.

  • Knot Revenues Up in Third Quarter

    For the third quarter ended Sept. 30, wedding services firm The Knot Inc. reported net revenues of $10.7 million, up from net revenues of $9.7 million in the same period of 2003.

  • Urban Outfitters Direct Sales Up 85%

    Urban Outfitters Inc. posted earnings of $26.0 million for the third quarter ended Oct. 31, an 85% increase over the comparable quarter last year.

  • Short Cuts

    Group 1 Software has named Ralph Tomerlin managing director of Group 1 Software Asia Pacific Pte Ltd.

  • List and Database News

    A compendium of mailing list offerings

  • Agencies

    McDonald’s Gears Up for Global Fundraiser

    McDonald’s hosts its third annual World Children’s Day on Nov. 20 with promos and p.r. events designed to raise $20 million worldwide for children’s charities, including Ronald McDonald House Charities. Yao Ming serves up p.r. for World Children’s Day …

  • Toy Marketers Bolster Toys ‘R’ Us

    Several toy manufacturers reportedly are helping beleaguered Toys ‘R’ Us with exclusive toys and dedicated advertising. Mattel, Inc., Hasbro, Inc., Leap Frog Enterprises and Lego AG have all committed some of their holiday items to be sold only in TRU …