Chief Marketer Staff

• Listline e-Newsletter

  Fasano and Associates List Management has been chosen to oversee the
  Santa’s Personalized Letters file. Some 2.8 million parents and
  grandparents who spent $15 to have personalized letters from Santa Claus
  sent to children are identified.

• Listline e-Newsletter

  Estee Marketing Group Inc. has taken on management of the Caliente
  portfolio of Hispanic consumer and business executive lists. These 10
  files include master files, new movers, caregivers and mail order
  buyers; both English- and Spanish speaking.

• Loose Cannon: Ting-A-Ling, Hear Them Ring

  In the shadow of the do-not-call list, retailer Target has launched a scheme in which consumers invite the chain to call their houses. At ungodly hours, to boot. If it goes right, consumers will feel Target has done them a favor, and respond by filling its coffers.

• Primis Acquires Hyphos360

  Primis Marketing Group has acquired Hyphos360, a marketing database and campaign services firm based in Clearwater, FL.

• MediaBay Reports Lower Sales as Part of Digital Shift

  A planned decline in book club sales has led to an almost $3 million drop in third-quarter revenue for MediaBay Inc.

• Texas Fines Do-Not-Call Violators

  Texas has cracked down on do-not-call violators, levying fines on several firms.

• Penney Catalog Head Resigns

  Two weeks after being passed over for the position of chairman/CEO of J.C. Penney Corp., Vanessa Castagna, the chairman/CEO of the company’s stores, catalog, and Internet division, has resigned, effective Nov. 14.

• Short Cuts

  InfoCision, an Akron, OH-based telemarketing service firm, plans to hire up to 400 employees early next year.

• List and Database News

  Mailing list availabilities.

• Listline e-Newsletter

  CM Media Inc. has retained Lake Group Media Inc. to manage the Columbus
  Monthly file. A total of 30,249 active subscribers are available from
  this magazine targeting central Ohio.