Chief Marketer Staff, Author at Chief Marketer

Bluefly Gives Away Jimmy Choo, Too

E-tailer Bluefly is offering fashionistas a chance to instantly win a closet full of Jimmy Choo shoes when they enter the “Woman’s Right to Choo’s,” sweepstakes at Bluefly.com through Jan. 15, 2005. Following a formula it earlier refined for …

Agencies

Canon Focuses on Art Gallery Events

Canon USA has set up shop in two modern-art galleries to tout its new Power Shot digital cameras. The effort, dubbed “True Originals,” showcases Power Shot cameras and printers in kiosks in the museums. Models with cameras circulate, offering to take …

Musicland Wires Entertainment Fans

Musicland Group is testing online and cell phone alerts for its Sam Goody, Suncoast and Media Play Web sites. Consumers register at the sites, then get real-time messages about new releases, special offers and celebrity news. Messages are sent to …

Radiate Group Forms Hispanic Shop

The Radiate Group has partnered with Hispanic ad agency Dieste Harmel & Partners to launch Spice, a Hispanic event marketing shop. Arroyo Cashman The Dallas-based agency is run by General Manager Bill Cashman and Director of …

News Briefs

JETBLUE AIRWAYS: has launched Free Friend Fare promotion, allowing two customers to travel on the same itinerary for $159 each way to select cities from New York JFK, Washington (Dulles), Boston or Long Beach when booked at www.jetblue.com/freefriend. …

Digital

Golf Wholesaler Drives for Green with SEM

How does a business-to-business enterprise retool to increase its appeal to consumers?

When Brandon Whildin joined DeKalb, IL-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence. Diamond had been importing and selling golf club components

Agencies

The Big Picture

The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul

Agencies

Penzeys Cooks Up Magazine

The Penzeys Spices catalog has garnered a cult following, in large part because of the half-dozen or so recipes included in each issue. Now the Milwaukee-based

Direct From Muldoon: Marketing Magnets

Krispy Kreme Doughnuts ran a back-to-school promotion last fall that schools hated (because there are too many overweight kids already) and students — and probably their parents — loved. It worked like this: Get an A and earn a free Krispy Kreme (up to 6). Impress your peers…get several A’s and take them for a treat. Didn’t make the A student seem like such a dork, either. Rewarding the younger generation for achievement, and getting them to associate reward with your product, is a marketing coup.

Agencies

Home Equity DMers Urged to Mail More

Study suggests high-volume mailers that use tailored messages do better