Chief Marketer Staff

• Agencies

  Home Brew

  Private label beverages are a lot more hip now than they were back in the day when nondescript labels reading simply or adorned generic-looking bottles

• Agencies

  Home Equity DMers Urged to Mail More

  Study suggests high-volume mailers that use tailored messages do better

• Agencies

  BigTime SquarePants

  In an episode of Nickelodeon’s animated hit SpongeBob SquarePants, the optomistic yellow sponge who lives in a pineapple under the sea competed fiercely

• Agencies

  Letters to the Editor

   

• Happily ever after

  All the marketing industry buzz these days is about customer-centric marketing. For example, September’s issue of Fast Company was dedicated to companies

• Agencies

  Direct Hit: Mysteries of the FTC

   

• Agencies

  Travel Marketing: Invited Guests

  Leading Hotels uses exclusivity to book members for loyalty program

• Agencies

  American Home Shield Boosts Prospecting

  Client profiling helps home warranty marketer find good customers

• Sony Takes Holiday Greetings High Tech

  Sony will post shoppers’ holiday wishes to loved ones in interactive window displays of its 14 Sony Style retail stores this season. Holiday Wishes kiosks

• Agencies

  Data Management: Data Deputies

  Compilers discuss information stewardship in Direct’s first database roundtable