Chief Marketer Staff
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Listline e-Newsletter
* Opportunitylink.net * Illuminating Engineering Society * Business Supplies and Office Equipment Buyers * International Medical Database * Academic and Public Libraries * Millard Group Co-op * Short Cuts * Neiman Marcus * Barrie Pace NEW LISTS …
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Getting Personal
THE CLINCHER WAS THE GUY who called from a train in Italy. It’s proof that one woman looking for a few good dates can capture international attention.
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Client Side
George Leon named executive VP-worldwide consumer marketing for Columbia Tristar Motion Picture Group, Culver City, CA. Michele Schuessler joined Sesame
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Agencies
Swarovski Helps Trim Tree
CRYSTAL MAKER Swarovski brings Rockefeller Center into department stores for its holiday campaign. The jewelry and giftware company has created a tree-topper
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Marketing for the 21st Century
Marketing in America is adrift today. Over ninety percent of all new products launched are not on the shelf two years later. Manufacturers are scrambling
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Agencies
Kmart Readies Holiday Site, Sweeps
KMART CORP. has revamped its Web site for the holidays, with plans for a daily sweepstakes. The new site launched Nov. 18 with improved browsing capabilities