Chief Marketer Staff
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List and Database News
Mailing lists for rent
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Listline e-Newsletter
Avrick Direct Inc. has appointed Infocore Inc. to manage the Credindex
Credit Card 30 Day Hotline master file. There are 621,647 records from
the last 30 days on file, plus more than 7 million records from the last
12 months. -
Microsoft Files Seven Can-Spam Lawsuits
Microsoft Corp. has filed seven lawsuits against defendants who allegedly sent e-mail violating the Can-Spam law’s “brown paper wrapper” provisions.
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November Financials: Holiday Season Starts Merry and Bright
For the most part, marketers reporting November results on Thursday showed an upbeat start to the shopping season.
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Viewpoint Buys Unicast
Viewpoint Corp., a New York-based Web search and interactive media agency, announced an agreement to purchase Internet media delivery platform Unicast Communications Corp.
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Welling Named CFO of Draft
Draft Inc. has promoted Suzanne Welling to executive vice president, chief financial officer.
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Mail Volume Down in Fall: Report
After peaking in June with nearly 375 million new direct mail offers, mail volume has declined each month since, settling at a year-to-date low of 297 million acquisition pieces in September, according to a recent report by Mintel Comperemedia.
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List and Database News
Mailng lists for rent
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Listline e-Newsletter
Country Marketing Ltd. yesterday took over management of the European
Psychic Agency list of astrological product buyers. This file consists
of 21,000 buyers from 2003 and 42,000 buyers from this year, including
10,000 buyers from October. -
Coors Marketing Chief Resigns
Ron Askew, the chief marketing officer at Coors Brewing Co. for the last three years, will be stepping down effective Dec. 14. Askew was credited with developing the brewer’s marketing team and moving advertising and marketing programs “in the right …