Chief Marketer Staff

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Habitat for Humanity Responds to Hurricanes The wave of hurricanes that ravaged the southeastern United States earlier this year caused massive devastation, upended a great many lives and set an immense challenge for humanitarian organizations. One such …

• Email

  When to Send E-mail

  Smart postal mailers carefully plan their campaigns, taking both season and day of week into account. So should e-mailers, say executives from UAL Loyalty

• Listline e-Newsletter

  Tom’s Guides Publishing LLC has released a master file of information
  technology professionals derived from tomshardware.com, which has
  160,278 opt-in e-mail records.

• Agencies

  The Case for Private Promotional Databases

  Business-to-business marketers have used private promotional databases to improve response and better target their mailings since the early 1980s. Now, says Linda Huntoon, executive vice president, of Greenwich, CT-based list services firm Direct Media, consumer merchants are starting to take advantage of them as well.

• Loose Cannon: Martha Takes One For The Team

  Despite the travails of its namesake, Martha Stewart Living readers are renewing their subscriptions at above-industry levels, reported the Associated Press last week.

  While anecdotal evidence suggests that women are renewing out of solidarity, another reason for the renewals jump is that folks like to own a little piece of scandal. As nobody got hurt or lost scads of money, this is an easy one to embrace. The whole shebang smacks of a brilliant, carefully orchestrated marketing strategy.

• L.L. Bean Bags New Call Center

  L.L. Bean Inc. has canceled its plans for a new call center at in Oakland, ME.

• Call Center Company Epixtar Acquires IMS

  Epixtar Corp., a telemarketing outsourcing provider, will acquire Innovative Marketing Strategies Inc. (including its Philippine and three US call centers, for $7.5 million.

• Ebay Names Three Senior Execs

  EBay Inc., the Internet auction company, has named Jeff Jordan president of PayPal, its online payment subsidiary.

• Natura Taps eWorldMedia to Market Products

  Natura Inc. has tapped eWorldMedia Inc. to help market line of cellular health and nutrition products.

• Torre Lazur Names Ames President of New DTC Unit

  Torre Lazur McCann has named Jane Ames as president of its newly created consumer communications group, specializing in direct-to-consumer pharmaceutical advertising.