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Chief Marketer Staff

  • Agencies

    Catalogs Boost Online Spending

    USPS touts value of Standard Mail marketing as a Web driver

  • Listline e-Newsletter

    Conrad Direct is the new manager of Children’s Wish Foundation
    International’s donor list. Several segments are available, including
    57,343 donors who contributed $5 or more within the last 12 months.

  • Live From NCDM: Change at the Top at Primis

    Primis Marketing Group, the growing data services company, has a new CEO.
    John V. Healy, who served as group executive/officer for Equifax Marketing Services until his departure last Friday, has assumed the job, replacing Primis co-founder Robert K. Sher.
    Sher has been named full-time chairman.

  • Live From NCDM: Clustering Is Disney’s “Better Mousetrap”

    If, while attending the National Center for Database Marketing conference, a Sunshine State visitor goes online and books a ticket to a Disney attraction, chances are he or she is a married professional between the ages of 36 and 55.

  • Live From NCDM: Amacai Offers Compiled Files Through ClientLogic

    Amacai Information Corp. has made its business and consumer lists available to the public. Under the terms of the deal, which was inked last Thursday, Fairlawn, NJ-based ClientLogic will bring the lists to market.

  • Live From NCDM: Tales of Database Buffoonery

    How many data miners does it take to build a model? More than you would think, judging by the stories told by Sam Koslowsky.

  • E-mail Conversion Rates Rise

    E-mail click-to-purchase conversion rates for catalog and retail customers and the number of orders increased to 4.2% in the third quarter, compared to 3.4% for the same quarter last year, according to DoubleClick Inc.

  • Advo Allies Insert Programs with Newspapers

    Windsor, CT-based Advo Inc. has formed a strategic alliance with Paddock Publications to jointly distribute advertising inserts by mail and the Daily Herald newspaper in the Chicago area.

  • Total Marketing One Starts Database Division

    Total Marketing One, a North Liberty, IA-based direct marketing services agency has launched a consumer and business-to-business database division to expand its list services offerings.

  • Collections Etc. to Develop Customer Database

    Elk Grove Village, IL-based Collections Etc. plans to develop a customer database to quit the mass-market mailing approach and instead target catalog and Web offers based on market segments.