Chief Marketer Staff
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Holiday Shoppers Online in Droves; Dislike Crowded Stores
Online consumers spent $8.8 billion overall, excluding travel, in November, a 19% jump over the $7.4 billion one year ago. Adult consumers spent the most on apparel and clothing totaling $1.5 billion, according to the 2004 Goldman Sachs & Co., Harris …
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Listline e-Newsletter
Conrad Direct is the new manager of Children’s Wish Foundation
International’s donor list. Several segments are available, including
57,343 donors who contributed $5 or more within the last 12 months. -
Live From NCDM: Change at the Top at Primis
Primis Marketing Group, the growing data services company, has a new CEO.
John V. Healy, who served as group executive/officer for Equifax Marketing Services until his departure last Friday, has assumed the job, replacing Primis co-founder Robert K. Sher.
Sher has been named full-time chairman. -
Live From NCDM: Clustering Is Disney’s “Better Mousetrap”
If, while attending the National Center for Database Marketing conference, a Sunshine State visitor goes online and books a ticket to a Disney attraction, chances are he or she is a married professional between the ages of 36 and 55.
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Live From NCDM: Amacai Offers Compiled Files Through ClientLogic
Amacai Information Corp. has made its business and consumer lists available to the public. Under the terms of the deal, which was inked last Thursday, Fairlawn, NJ-based ClientLogic will bring the lists to market.
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Live From NCDM: Tales of Database Buffoonery
How many data miners does it take to build a model? More than you would think, judging by the stories told by Sam Koslowsky.
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E-mail Conversion Rates Rise
E-mail click-to-purchase conversion rates for catalog and retail customers and the number of orders increased to 4.2% in the third quarter, compared to 3.4% for the same quarter last year, according to DoubleClick Inc.
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Advo Allies Insert Programs with Newspapers
Windsor, CT-based Advo Inc. has formed a strategic alliance with Paddock Publications to jointly distribute advertising inserts by mail and the Daily Herald newspaper in the Chicago area.
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Total Marketing One Starts Database Division
Total Marketing One, a North Liberty, IA-based direct marketing services agency has launched a consumer and business-to-business database division to expand its list services offerings.