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Chief Marketer Staff

  • DMA Reshuffles Conference Line-Up

    The Direct Marketing Association has made several changes to its 2005 conference line-up, including reformatting its Government Affairs Conference, eliminating net.marketing as a stand-alone event and canceling the Pharmaceutical Marketing Conference entirely.

  • J.Crew Direct Sales Up 47% in Third Quarter

    New York-based J.Crew Group Inc. posted operating income for the 13 weeks ended Oct. 30 of $13 million, compared to an operating loss of $6 million during the same period last year.

  • Stover Named NY Chief of Staff for Euro RSCG

    Annette Stover has been named chief of staff for Euro RSCG Worldwide’s New York office.

  • Apparel, Jewelry, Software Tops List of Spam Purchases

    Apparel, jewelry and software topped the list of items most purchased by consumers through spam, according to a new study conducted by Forrester Data on behalf of the Business Software Alliance (BSA) and the Council of Better Business Bureaus.

  • Napster Dials in to Ring Tone Market

    Napster has entered into an agreement with mobile developer Dwango Wireless to launch “Napster Mobile” across several North American carriers.

  • New Products and Services

    DoubleClick Inc. has introduced a new version of its media planning solution, MediaVisor

  • List and Database News

    Mailing lists for rent

  • Listline e-Newsletter

    Kipen Publishing Corp. has appointed Listdata Management Services Inc.
    to assume management of the Spare Time Magazine list of subscribers,
    effective Jan. 21.

  • PepsiCo in $10 Million Deal to Promote “Smart Spot”

    PepsiCo, Inc. and Discovery Communications have joined in a $10 million marketing campaign to promote the soft drink maker’s new program designed to help consumers make healthy choices. The program centers on PepsiCo’s new “Smart Spot” program, a green …

  • History Channel Backs $19.5 Million NYC Tourism Push

    The History Channel will sponsor a $19.5 million tourism push for New York City as part of a multi-year partnership between the city and the cable network. History Channel’s multi-year deal includes restoration of NYC landmarks The deal earmarks $15 …