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Chief Marketer Staff

  • Digital

    Patrolling the Clicks

    The measurement and eradication of click fraud—bogus clicks on pay-per-click ads from anything other than honest potential customers—shot to the top of the hot-topic agenda in se4rach engine marketing when Google chief financial officer George Reyes told an analyst conference in December that such fraud was a threat to his company’s business model.

  • Listline e-Newsletter

    This is a master file of more than 1.1 million consumers who reported
    health ailments during telephone surveys. Those listed provided detailed
    health information about themselves or family members and verified their
    postal addresses.

  • Online Consumer Fraud Rampant in New York

    When it comes to crooked online consumers New York City ranks number one in the nation, followed by Miami and Los Angeles, according to survey of companies victimized by online consumer fraud, which was conducted by Mountain View, CA-based CyberSource Corp.

  • Generic Keywords and Easy Returns Boost Sales

    The use of generic keywords for Internet search engines (as opposed to trademark names) and convenient return policies boost online response and sales, according to two recently released studies of consumer shopping behavior.

  • Canada Considers Nationwide Do-Not-Call List

    A proposed amendment to the Canadian Telecommunications Act would establish a nationwide do-not-call list that telemarketers would be required to use in Canada to curtail unsolicited outbound calls.

  • American Stock Exchange Warns Hanover

    Hanover Direct Inc. reported that it has received a notice from the American Stock Exchange advising that the company that it may lose its listing on the exchange if it does not come into compliance with quarterly report filing requirements by Dec. 31.

  • Postal Worker Charged with Mail Theft

    An employee of the U.S. Postal Service in Auburn, MA, Kenneth E. Bobin has been charged with stealing mail. A criminal complaint filed at the U.S. District Court for the Central Division of Massachusetts alleges that Bobin opened direct mail containing a Target Gift Card and used it to make purchases on Nov. 28 and Dec. 6.

  • People in the News

    Hyo Yeon has been appointed executive vice president and managing director of FCBi, the interactive and direct marketing unit of Foot Cone & Belding, New York.

  • Short Cuts

    Nelnet Inc. of Lincoln, NE plans to open its 15th student loan origination call center in April 2005, at a site yet to be selected in Texas. The financial services firm plans to open a Spanish-speaking division later next year at the new center in Texas.

  • List and Database News

    More than 1 million subscribers who placed orders through Magazines.com have become available. Separate postal counts are available for titles in the shelter, children’s, outdoors, cultural, women’s and men’s categories, among others.