Chief Marketer Staff

• New Products and Services

  Shopper Discounts & Rewards

• List and Database News

  Lists for the direct response marketing industry

• Washington Nationals Shutter Promotional Activities

  Major League Baseball has ceased the business and promotional activities of the Washington Nationals after a deal to build the team a new ballpark in Washington failed. Nationals VP-sales and marketing David Cope told PROMO that the franchise, which was …

• Listline e-Newsletter

  Netouch Direct LLC has released a list of consumers who responded to a
  direct mail offer by calling 800 number to order $40 monthly cell phone
  service.

• Russell Signs $125 Million NBA Deal

  The NBA has entered into an eight-year global partnership with Russell Corp., marketers of Spalding basketballs and Huffy Sports backboards, marking the largest equipment deal in sports. The deal is valued at approximately $125 million and demonstrates …

• Agencies

  Clearly Canadian Puts Instant Win in 3.4 Million Packages

  Clearly Canadian Beverage Corp. has launched an instant-win under-the-cap-sweepstakes, which is being promoted on some 3.4 million packages of Clearly Canadian bottles distributed in the U.S. The promotion, “A Vacation Under Every Cap,” offers …

• Agencies

  Parker Brothers Puts DVD Game on Tour, Sweeps

  Parker Brothers is touting its new game video disc, Shout About Movies, through a mobile tour, instant-win game and an online sweepstakes, with the grand prize of an all-expense paid trip to Hollywood. The Shout About Movies tour will hit 11 markets, …

• Despite Sprint-Nextel Merger, NASCAR NEXTEL Cup Stays

  NASCAR’s premier racing series will continue to be known as the NASCAR NEXTEL Cup Series in 2005 despite yesterday’s merger of telecoms Sprint and Nextel. Sprint spokesman Bill White told PROMO that Sprint and Nextel will retain its individual brand …

• Agencies

  Sears Raises the Bar With One Weekend to Go

  With only one week to go before Santa comes to town, Sears, Roebuck and Co. has added a new promotion to get shoppers into its stores. On Saturday, the first 100 customers at each of its full-line stores across the country will get a $10 gift card. The …

• Chick-fil-A Gives Away $26,000 in Free Food—Again

  Chick-fil-A is at it again. The QSR is giving away $26,000 in free food in 15 minutes to celebrate the opening of its second “in-line” restaurant concept, this one in North Carolina. The first 100 adult customers on line by 7 a.m. at the opening today …