Chief Marketer Staff

• Retailing Hall of Fame Launches with Five Honorees

  From top left: Stanley Marcus, Allen Questrom, Leonard Riggio, Gordon Segal and Sam Walton Five retail giants will be inducted this month into the new Retailing Hall of Fame.The Center for Retailing Studies, a division of the Texas A&M Mays Business …

• Kraft Sells Yogurt Business to CoolBrands for $59 Million

  Kraft Foods Inc. has agreed to sell its yogurt business to CoolBrands International Inc. for about $59 million. The business, which includes licenses for the Breyers, Crème Savers and Light ‘n Lively brands, is estimated to generate approximately $90 …

• Kirstie Alley to Campaign in Jenny Craig Ads

  Jenny Craig Inc. has a boost in its promotions department thanks to a deal with actress Kirstie Alley, who will appear in a new campaign promoting the weight-loss program. The deal comes in response to statements Alley made that she wants to lose the …

• General Mills Customizes Diet Plans

  General Mills kicks off the new year with a weight management program tailored to individual consumers. Mills also will give a total of $500,000 to retailers to partner with non-profits that run health, nutrition and fitness programs. This is the first …

• Listline e-Newsletter

  Millard Group Inc. has been appointed list manager by PC World Communications Inc., publisher of PC World magazine. The appointment takes effect Jan. 1 for this list of 786,887 active subscribers.

• XM Satellite Chooses Millsport

  XM Satellite Radio Inc. has selected Millsport, the sponsorship and event consulting unit of The Marketing Arm, as its agency of record. Stamford, CT-based Millsport will provide a mix of strategic consulting, program planning and integrated activation …

• Agencies

  Loose Cannon: Hacker’s Trick Makes St. Nick Ticked

  Post-Christmas letdowns were deepened by the revelation that yet another data entity

• Charities Keep Only One Third of Funds Raised in New York: Report

  Fundraisers generated $187.4 million from New York State residents last year. But only $63 million of that money was retained by charitable organizations, according to an annual report on fundraising by state Attorney General Eliot Spitzer.

• Aegis’s Isobar Unit Acquires iProspect

  Isobar, a digital marketing firm, has acquired iProspect, a search engine marketing firm.

• Scrip Advantage Acquires Teleplus Consumer Services

  Scrip Advantage, Inc. has acquired Teleplus Consumer Services, Inc. The deal closed on Dec. 17. Details of the transaction were not disclosed.