Chief Marketer Staff
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Listline e-Newsletter
Estee Marketing Group Inc. has been appointed manager of Double Play’s
list of 62,991 consumers who purchased baseball-related products. The
average unit of sale is $130 for books, collectibles and other general
merchandise. -
Bacardi Kicks Off Online Party
Bacardi is seeking entertainment savvy 25- to 30-somethings with its new online viral and buzz marketing campaign. The Planet Party theme is a “Journey from Space to Earth,” where visitors travel the galaxy and planet in search of the best places to …
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Cereal Restaurant Hires Starbucks Veteran
Cerealiity Cereal Bar & Cafe has named Starbucks veteran Tim Casey as chief operating officer, a new post at the fledgling cereal restaurant chain. Cereality opened its first cafe-sized store in Philadelphia this month after testing the concept for a …
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Cracker Barrel Sponsors Concert Tour
Cracker Barrel Old Country Store is taking a step beyond the kitchen to promote a 2005 tour by Grammy award-winning artists Alison Krauss and Union Station through a new sponsorship. The Lonely Runs Both Ways tour kicks off Jan. 12 in Chattanooga, TN, …
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Home Depot, Discovery Channel Hype Home Giveaway
The Home Depot, Discovery Home Channel and Meredith Corp.’s Better Homes & Gardens next month break a 10-month, multi-pronged campaign to build and give away a home. The Better Home Better Living: Win America’s Home campaign centers on a sweepstakes …
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Ameriquest Dangling Experiential NFL Trips
Ameriquest Mortgage Co. is dangling experiential trips to the Super Bowl and the NFL Pro Bowl through a sweepstakes. The grand-prize winner of the Live Like A Legend Sweepstakes will attend the private rehearsal for the Ameriquest Mortgage Super Bowl …
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Cheerios Names Heart Healthy Finalists
General Mills has named four finalists in its Heart Healthy campaign for Honey Nut Cheerios. The winner will appear on Honey Nut Cheerios boxes next year. Consumers submitted essays on how they have lowered their cholesterol and pursued a healthier …
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Missouri Bills Seek to Extend No-Call List to Cell Numbers
State legislators in Missouri have introduced bills permitting cell phone numbers to be added to the state’s telemarketing do-not call list.
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Visits to Web Shopping and Classified Sites Rise 25.6%
U.S. visits to Web shopping and classifieds sites jumped 25.6% from the year-ago holiday season and peaked on Thanksgiving Day, said Internet research company Hitwise.