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Chief Marketer Staff

  • Online Holiday Spending Hits $23.2 Billion

    Online spending by consumers in the U.S. this holiday season hit $23.2 billion, a 25% jump from $18.5 billion spent online during 2003. Shoppers spent the most on apparel and clothing ringing up $3.8 billion in sales or 16% of the total dollars spent …

  • AEB Hires J. Brown for Post-Easter Retail Marketing

    The American Egg Board has named The J. Brown Agency, Stamford, CT, to handle post-Easter retail marketing this year. The Park Ridge, IL-based board will test in-store events and local media that position eggs as a meal solution or a source of protein …

  • XA to Buy Event Design Firm Musters & Co.

    Experiential agency XA has signed a letter of intent to purchase Musters & Co., a New York event design and production firm. The deal is expected to close this month. With the deal, the company expects to add more than $2.5 million in revenue this year. …

  • News Briefs

    TIVO: has debuted a new service enhancement, TiVoToGo, which allows subscribers to transfer programs from their TiVo box to a laptop to watch shows wherever they want. STANTON CARPET CORP.: Syosset, NY, has hired CCM Marketing Communications, New York …

  • Listline e-Newsletter

    More than 1.5 million postal records are available on the Direct
    Discount Club file. These consumers responded to multi-channel offers to
    receive discounts on a variety of products and services.

  • Loose Cannon: Twelve Quatrains on Four Quarters of 2004

    Another year, gone already? When direct marketers look back on 2004, what will spring to mind?

    Well, profits, yes, and hopefully only a few losses. But there was more to the industry than that contained between its balance sheets. What follows is a review of the most significant events of the last four quarters

  • Vacation.com Helps Travel Agencies Send Custom Mailings

    On Jan. 10, local travel agents will send out 150,000 full-color self-mailers, each customized with a photo of the Norwegian Cruise Lines port nearest the recipient

  • Vendors Don’t Understand Our Business, Some DMers Say in Alterian Survey

    One-third of direct marketers polled feel the biggest challenge they face when dealing with an outside service provider is the vendor

  • RSA Lead-Generation Mailing Gets 3% Response

    RSA Security Inc.

  • Home Depot, Discovery Channel Hype Home Giveaway

    The Home Depot, Discovery Home Channel and Meredith Corp.’s Better Homes & Gardens will this month break a 10-month, multi-pronged campaign to build and give away a home.