Chief Marketer Staff

• Donnelley to Repurchase Stock

  R.R. Donnelley & Sons Co. and GSC Partners has reached an agreement that will result in the sale by GSC Partners of its entire 4.8% interest in Donnelley for $356 million, including the repurchase of $200 million of GSC Partners’ holdings by Donnelley.

• AdSouth to Expand Cosmetic Promotions Overseas

  AdSouth Partners Inc. a direct response marketing company based in Boca Raton, FL has reached an agreement with the direct marketing distributor Northern Response to expand sales of its DermaFresh cosmetics product line overseas.

• Short Cuts

  Delray Beach, FL-based Office Depot plans to launch a new advertising campaign featuring the tagline “taking care of business,” which include direct marketing promotions through catalogs, online, radio, television and telemarketing.

• List and Database News

  Lake Group Media Inc. has been named manager for World Publications’ 14 magazine lists. More than 2 million subscribers names are available.

• Agencies

  Trimspa Sweeps Boasts $1 Million Prize Pool

  Weight-loss supplement Trimspa gets a six-month Million Dollar Makeover Challenge dangling a $1 million prize pool, including three Dodge Vipers. Anna Nicole touts sweeps Trimspa spokesperson Anna Nicole Smith stars in a TV spot supporting the …

• Agencies

  Carl’s Jr., Hardee’s Offer Racing Stripes Promotion

  Hardee’s and sister chain Carl’s Jr. this week kicked off a four-week promotion linking its Cool Kids Combo meals with the Warner Brother’s Racing Stripes movie and a sweepstakes giveaway. Racing Stripes premiums offered at Hardee’s and Carl’s Jr. The …

• Wella and Sebastian Mix Models and Theater

  A 10-city tour is underway in which models show off the latest hairstyles and makeup products from Wella and Sebastian. Wella and Sebastian take to the road to show off their products Invited guests—salon owners, who received invitations hand …

• Agencies

  Sunny Delight, Lemony Snicket Promote Unfortunate Sweeps

  Sunny Delight is luring consumers to a sweepstakes tied into Lemony Snicket’s A Series of Unfortunate Events movie for a chance to win a grand-prize trip to a Paramount Park. The SunnyD Lemony Snicket Series of Unfortunate Prizes contest will award one …

• Agencies

  NBC Daytime Offers Fans Loyalty Contest

  NBC Daytime is giving fans of the network’s popular daytime dramas Days of Our Lives and Passions a chance to win a little fame through a new loyalty contest. The NBC Daytime Rewards Loyalty contest lets viewers 14 and older submit their names to enter …

• Agencies

  Kraft Pumps South Beach Diet

  Kraft Foods targets New Year’s dieters with a sweepstakes and on-pack push for its South Beach Diet tie-in, using the tagline “Life is Better on the Beach.” Kraft touts its South Beach Diet tie-in on-pack Northfield, IL-based Kraft bows a new South …