Chief Marketer Staff

• Bigfoot’s DiGuido Joins Mediaspace Board

  Al DiGuido, CEO of Bigfoot Interactive, has joined the board of directors of Mediaspace Solutions. Mediaspace specializes in placing newspaper advertisements.

• Short Cuts

  Sharper Image Corp., San Francisco, has received authorization from its board of directors to purchase up to 1 million shares of its common stock during the next 12 months. …

• Letters to the Editor

  Letters to the editor

• List and Database News

  Mailing lists for rent

• Digital

  You Have Traffic

  Worldwide search-engine marketing revenue is expected to increase from $1.4 billion in 2002 to nearly $7 billion by 2007 and is the third-largest money-making

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  American Express Launches Rewards Card for New Yorkers Expanding its portfolio of specialty credit cards, American Express launched the IN:NYC card that rewards account holders for eating, drinking and enjoying the nation’s largest city and cultural …

• Listline e-Newsletter

  The Mayo Foundation for Medical Education and Research has chosen RMI
  Direct Marketing Inc. to manage two files of active subscribers and a
  book buyers list.

• Agencies

  Non-compliance with CAN-SPAM Widespread

  Spam accounted for 77% of all e-mail traffic in 2004 and virtually all unsolicited e-mails transmitted failed to comply with the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act, according to MX Logic Inc., a Denver based e-mail security and tracking firm.

• ALC Expands West Coast Office Targeting Nonprofits

  American List Counsel Inc. has launched a West Coast list services group in the San Francisco Bay area for targeting nonprofit organizations. Previously ALC handled nonprofit accounts exclusively from its Princeton, NJ offices.

• E-mail Targeting Improvements Predicted This Year

  E-mail marketing practices will more integrated with data and event-driven this year to promote customer relationships as companies take steps to reduce non-targeted batched e-mail blasts, according ExactTarget, an Indianapolis-based e-mail software development firm that tracks emerging trends.