Chief Marketer Staff
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Agencies
P&I Postscripts
TRILEGIANT LOYALTY SOLUTIONS: has partnered with Destination Rewards, Inc. to offer hotel reward cards and travel and entertainment cards to the financial services industry. TLS is a Richmond, VA-based provider of loyalty and incentive programs for a …
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Agencies
New Hope for Old Customer Lists
The start of the new year is a good time to put your direct marketing efforts on a strict regimen of data hygiene. By some estimates, up to 30% of those customer names, addresses, phone numbers and e-mail lists you
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Agencies
How to Succeed in Business-to-Business
To grow your business, you need to generate qualified leads from prospects. You may have already discovered that email, even to opt-in business lists, doesn
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Agencies
Del Monte Woos Carb Counters with Vacation Prize
Del Monte Foods is running an online instant-win game to promote its Carb Clever line of canned fruit. P-O-P supports the online game San Francisco-based Del Monte launched Carb Clever in November (Nov. 10 Xtra). The Win a Vacation Every Year for Life …
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Source Marketing Names Derek Correia President
An executive from Grey Direct, Derek Correia, has joined Source Marketing, Inc., as president. The position takes effect immediately. Derek Correia Correia, 36, succeeds Howard Steinberg, who founded Source in 1989. Steinberg has assumed the position …
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Mailers Warm to Reintroduction of Postal Bill
Mailing industry groups were generally pleased that Rep. John McHugh reintroduced last year’s stalled postal reform bill on the opening session of the 109th Congress Tues.
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EU Data Privacy Commissioners to Create Easier Privacy Notices
The Article 29 Working Party, a committee of European Union data privacy commissioners, will create corporate privacy notices that are easy for consumers to comprehend and compare with those of other organizations.
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MailersClub.com Adds to Executive Team
MailersClub.com Inc. a Web-based printing and direct mail services firm, has hired two new executives for its management team. Peter Hirsch joined as vice president of sales and marketing, and Tom Menik signed on as chief operations officer.
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JCPenney Picks Hicks as President and Chief Merchandising Officer
JCPenney has promoted Ken Hicks to president and chief merchandising officer.