Author

Chief Marketer Staff

  • Boston Proper to Launch Travel Catalog

    On the heels of last year’s launch of Boston Proper Sport, the cataloger will mail 2.5 million copies of a 76-page travel apparel catalog in March, said resident/CEO Michael Tiernan.

  • Office Depot Names Luechtefeld EVP

    Office Depot has named Monica Luechtefeld executive vice president, strategy and development.

  • Short Cuts

    The board of directors of MSC Industrial Direct Co. Inc. has declared its regular quarterly cash dividend of 10 cents per share, payable on Jan. 28to shareholders of record at the close of business on Jan. 21. …

  • List and Database News

    Mailing lists for rent

  • Office Depot Dumps Olympics for NASCAR

    Office Depot has entered into a multi-year agreement with NASCAR to become the sport’s first-ever Official Office Products Partner, beginning with the 2005 race season. At the same time, the office supply retailer said it would not re-new its …

  • Digital

    Surveying the Search Landscape

    Search advertisers are becoming increasingly hungry for competitive intelligence. As paid search takes its place alongside more traditional marketing media, players feel the need for a comparative tool

  • Digital

    Playing a Smart Game of Search Marketing

    When Michael Sack wants analogies to describe the search marketing industry, he reaches out to either Wall Street or Las Vegas. “Those are both places where they take money seriously,” says the chief technology officer of search services provider Inceptor.

  • Listline e-Newsletter

    Mal Dunn Associates Inc. is the new manager of Gevalia Kaffe’s list
    portfolio. The coffee marketer’s catalog file identifies 190,000 who
    made a purchase over the last 12 months; 1 million program members are
    named on Gevalia’s Continuity Buyers file; and 1.3 million members are
    included on the Gevalia Lifestyle Collection list.

  • O’Neill Resigns as Mitsubishi CEO; Joins Reynolds and Reynolds

    Finbarr O’Neill Finbarr O’Neill resigned yesterday as co-chairman and CEO of Mitsubishi Motors North America. Dealership software company Reynolds and Reynolds Co. said yesterday that O’Neill had joined the company as president and CEO. He will also …

  • Agencies

    Sam Goody ‘Boycotters’ Get Gift Cards

    Sam Goody helped holiday shoppers turn lemons into gift cards last week with a Bad-Gift Boycott that gave away $8,000 in gift cards for its music stores. Shoppers swapped unwanted gifts for Sam Goody gift cards “Boycotts” were held Dec. 27 at five Sam …