Chief Marketer Staff

• CMS Challenges: Why Your Content Should Be Mobile and Sharable

  Chief Marketer recently talked James Latham, CMO of enterprise content management firm Open Text to get his thoughts about the top trends and issues in content management.

• A Hot New Targeting Tool: Intent Data

  It sounds unreal to someone used to seven or eight selects on a list data card.

• Web.com to Acquire Register.com

  Web.com, an online marketing services firm, will acquire Register.com, a domain name registration for $135 million.

• Rakuten Set to Purchase PriceMinister

  Rakuten Inc., a Japanese online retailer, will acquire PriceMinister S.A., a large French online shopping operation, for 200 million euros ($247.5 million).

• Email

  Q&A: Laura Atkins on Monitoring E-mail Deliverability

  Monitoring e-mail deliverability is critical to ensuring that our messages are being delivered. But because there are so many types of deliverability tools and services available

• Agencies

  How Marketing Databases Differ from Operational Databases

  A marketing database must be able to perform all of the mission-critical analytical tasks required for data-driven marketing. Many people think they have a marketing database when, in reality, what they have is an operational database. An operational database supports essential “nuts and bolts” tasks such as customer service, fulfillment and inventory management. But, it falls short in the support of data-driven marketing analysis.

• Agencies

  The Sum of the Parts, Part 4: Segmenting Data

  Our ultimate aim is to make as many customers buy from us as possible while making the highest achievable profit from the transaction. The elements of reaching that goal are the three C

• Email

  Video in E-mail: It’s About the Results, Not the Technology

  The most important objective of any successful video e-mail campaign is simply getting people to watch the video. The best option for incorporating video into e-mail is to combine ease of execution with tactics that drive optimal response rate.

• Amnesty International Signs TBA Global for Yearlong Effort

  Amnesty International USA has selected engagement-marketing agency TBA Global as its agency of record to help promote its 50th anniversary in 2011

• Agencies

  Superstores to Grow, Retail Shelf Choices to Shrink: Nielsen

  Consumer packaged goods (CPG) marketers should get ready for the acceleration of two major trends, according to two separate studies by The Nielsen Co.: the growth in share of sales by the shopping club, big-box supercenters and e-commerce