Chief Marketer Staff
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PSAs Tackle Secondhand Smoke
The American Legacy Foundation and the Ad Council have launched a tongue-in-cheek ad campaign warning parents against secondhand smoke. The “Don’t Pass Gas” campaign centers on TV and radio PSAs that show family members holding their noses and shooing …
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HEET Times Radio Ads to Winter Storms
HEET Gas-Line Antifreeze has begun running radio ads triggered by bad weather. HEET maker Gold Eagle taps the weather-tracking service of radio-marketing agency CRN International. The Hamden, CT-based agency created the service, called “Mediarology,” 20 …
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Army National Guard Sponsors Wrestling Tour
The Army National Guard is presenting sponsor of The Road to WrestleMania 21 Tour, with Mattel as a participating sponsor of the mobile marketing tour. World Wrestling Entertainment kicks off the 11-week tour Jan. 21 in its hometown of Stamford, CT; the …
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EA To Produce Arena Football Video Game
Electronic Arts cut an exclusive, four-year deal with the Arena Football League to produce an AFL video game in time for the start of the 2006 AFL season. Terms of the deal were not disclosed, but EA will share in the proceeds of future expansion-team …
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Subway Fresh 500 To Race in Phoenix
Subway Restaurants has signed a multi-year agreement with NASCAR to be title sponsor of an annual NASCAR NEXTEL Series race in Phoenix, AZ. The first Subway Fresh 500 will be run April 23 at the Phoenix International Raceway. Subway also will continue …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Handmade European Home Accessories from A Mano Importing a diverse collection of upscale home accessories from “Europe’s finest artisans – potters, weavers, crystal engravers, glass blowers and silversmiths,” A Mano offers handmade decorative pottery, …
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Listline e-Newsletter
CNET Networks Inc. has retained Worldata to manage a portfolio of nine
ZDNet lists. The appointment includes the ZDNet Master File containing
more than than 500,000 subscribers from ZDNet Enterprise Alerts and
ZDNet TechSpecials newsletters. Both e-mail and postal addresses are
available. Other files include ZDNet lifephases and lifetrends with
428,642 and 39,624 records respectively. -
Loose Cannon: Wistful Resolutions for 2005
The obvious way to prevent breaking one