Author

Chief Marketer Staff

  • Henry Schein Acquires Ash Temple

    Henry Schein, Inc. a provider of healthcare products and services to office-based practitioners in North America and Europe, has acquired the dental distribution business of Ash Temple Ltd.

  • Harte-Hanks Promotes Wussler to Market Intelligence Managing Director

    Harte-Hanks Inc. has promoted Randy Wussler to serve as its managing director of market intelligence.

  • List and Database News

    Prospect lists for the direct response marketing industry

  • Listline e-Newsletter

    Consumers who spent an average of $20 in response to direct mail offers
    are identified on the Forever Young mail order buyers file, now being
    managed by VentureDirect Worldwide. More than 2.3 million customers’
    names from the last six months are available.

  • Listline e-Newsletter

    Capital Wave Group LLC has chosen Information Refinery Inc. to manage
    its Construction Subcontractors file. These 785,826 records were
    generated from the Web site ContractorPower.com. Owners, presidents,
    executives and general managers in the independent contractor business
    are identified.

  • Listline e-Newsletter

    Parents who responded to direct mail and spent an average of $20 for
    children’s products or services are identified on the Kid’s Connection
    list, which is now being managed by VentureDirect Worldwide. There are
    461,021 buyers from the last six months available. The products sold
    include vitamins. Twenty percent of these customers are multibuyers.

  • Consumers Provide More Data to Trusted Companies

    Depending on how personal data is handled and how much trust consumers have in a company consumers are willing to provide substantial amounts of information about themselves to online marketers, according to study findings released by the Ponemon Institute of Tucson, AZ and the Boston-based interactive advertising firm Dotomi.

  • Holiday Sales Strong for 1-800-Flowers

    1-800-Flowers.com has projected it will report $230 million in sales for second quarter that ended Dec. 26, reflecting an 8% increased in sales driven largely by an 18% growth in online revenues.

  • Datagence Acquires Affinity Marketer Memberdrive

    Redbank, NJ-based Datagence Inc. has acquired for an undisclosed sum the affinity-marketing firm Memberdrive Inc., which will now be operated as a division of Datagence.

  • Grainger Division to Acquire AW Direct

    Lab Safety Supply, a division of Chicago-based W.W. Grainger Inc. is preparing to acquire AW Direct Inc., a Berlin, CT-based business-to-business direct marketer of tow truck and work truck accessories with $28 million in annual sales. Terms of the acquisition were not disclosed.