Chief Marketer Staff, Author at Chief Marketer

Bean Launches Everyday Adventures Spin-Off

(Catalog Age) L.L. Bean has spun off a women’s workout wear title.

Icrossing, Translations.com in Search Engine Deal

Search engine marketing agency icrossing has teamed up with Translations.com to offer clients global, multilingual, and multicultural search engine marketing

MyDNA Media Taps 24/7 Real Media

MyDNA Media Inc. has selected 24/7 Real Media Inc. to provide online advertising services.

Short Cuts

Reprise Media has launched www.SearchViews.com

Alloy Settles Class-Action Suit for $6.75 Million

Alloy, Inc. has one more court date related to its $6.75 million settlement of a class-action lawsuit. In December, Alloy settled the class-action suit that was filed in March 2003, charging the marketing and media company with misrepresenting its …

Agencies

Monster.com Sweeps Spurs Job Hunters

Monster.com has begun a TV and radio campaign that will culminate in an online Ultimate Career Day blitz on Feb. 1. The jobs Web site will let employers who are new Monster customers list one job for free on the site, then make that bank of jobs …

Agencies

Baskin-Robbins Sweeps Lets Them Eat Cake

Consumers can have their ice cream cake and eat it too, perhaps in Versailles or London. They just need to enter to win an all-expense-paid trip to France or England via a new sweepstakes sponsored by Baskin-Robbins and The History Channel. The “Let …

NBA TV Making All-Star Push

The NBA will use its All-Star Weekend, in Denver Feb. 18-20, to heavily promote its cable TV network, NBA TV, NBA spokesman David Cooper told PROMO. NBA TV will be promoted at such league-sponsored events as the All-Star Game and the NBA Jam Session fan …

Chevrolet Signs Fishing Deal

The International Game Fish Association has announced that Chevrolet has become the official automotive group of the fishing conservation and record-keeping organization. As a platinum sponsor, Chevrolet will join the IGFA and its affiliation of …