Chief Marketer Staff

• Pesky Prunier, Winterberry Group Move

  DM investment banking firm Petsky Prunier and marketing consultancy Winterberry Group have moved to new offices in the Trump Building.

• NCOF Planned for April 3-6 in Texas

  Close to 90 educational sessions will be featured at this year’s NCOF, April 3 – 6, at the Gaylord Texan Resort in Grapevine, TX.

• People in the News

  Diane Elmer, vice president of delivery logistics and postal affairs, has retired from Cox Target Media.

• List and Database News

  Mailing lists available for rent

• Listline e-Newsletter

  Lake Group Media Inc. has assumed management of the Heldref Publications list portfolio. The appointment includes Heldref’s master file with 45,000 active subscribers. Heldref publishes journals covering a wide
  variety of subjects. The portfolio includes a separate a history and
  political science file with 1,096 records; education file, 11,640
  records; psychology and health list, 3,241 records; science and
  environment list with 20,165 records; and an arts and humanities file
  with 2,456 records.

• Agencies

  GSN Promotes American Dream Derby Sweeps

  GSN is sponsoring a new sweepstakes to promote its new reality series American Dream Derby, offering the grand-prize winner an all-expense paid trip to the Kentucky Derby. Formerly known as Game Show Network, GSN’s newest entry into the world of …

• Agencies

  Hallmark, Grammy Winner Partner For Valentine’s Day CD Launch

  Hallmark has forged a new partnership with Grammy Award-winner Martina McBride by which she is the featured artist for its 2005 Valentine’s Day CD, My Heart, to be released this month. The album will include eight songs, including two exclusive tracks …

• Agencies

  Cruising With The Apprentice

  Fans of NBC’s The Apprentice can take their enthusiasm for the hit TV show to sea, as Expedia.com and Trump World Magazine have launched The Apprentice Legend Cruise. The venture is the first-ever themed cruise based on The Apprentice reality show. The …

• Kornblum Tackles Branded Entertainment

  Warren Kornblum has opened a branded entertainment agency five months after leaving Toys ‘R’ Us, where he was chief marketing officer. Kornblum has formed Shadow Entertainment Group, and is developing a handful of entertainment properties that will …

• Office Depot Sponsors Roush Racing

  Office Depot will sponsor Roush Racing’s No. 99 Office Depot Ford Taurus driven by Carl Edwards in the 2005 NASCAR NEXTEL Cup race season. The sponsorship comes on the heels of Office Depot’s new multi-year agreement with NASCAR to become the sport’s …