Chief Marketer Staff

• Agencies

  Burger King Joins Apprentice Line-Up

  Burger King. Corp. is the latest big name brand to join The Apprentice and will be featured in the show’s third season, which premieres Jan. 20. Season three has Tana pushing Burger King’s new product The Apprentice follows a group of 18 people vying …

• Pro Motion Taps Peacock

  Fred Peacock Pro Motion, Inc. hired Fred Peacock as senior account development manager, a new post for the mobile marketing agency. Peacock came out of retirement to join St. Louis-based Pro Motion on Jan. 3. The agency ranked No. 35 in the 2004 PROMO …

• Loose Cannon: Foreboding Comes in a Small White Envelope

  Do good things really come in small packages? For retailers, the answer may be a resounding no, once the get a good look at their fourth-quarter financial figures.

• Agencies

  To Boost Acquisitions, Insert Here

  Insert media are all the rage now. They’re not new, and in fact have seemingly been around forever. They used to be called “alternative media” and probably were called something before that.

• Listline e-Newsletter

  Kaye Publishing Corp. has named L.I.S.T Inc. manager of the Graphic
  Design USA magazine subscription list. This file contains 36,595
  subscribers. These graphic designers, include Internet and multimedia
  designers, print production managers, among other types of design
  professionals. Telephone numbers are available.

• Luna III Direct President Returns Home Safe From Thailand

  After weathering four hurricanes in Florida last year, list broker Marti Berkowitz found herself taking her first vacation in eight years in Chiang Ma, Thailand last month when tsunami waves began battering coastlines, following the 9.0 undersea Indonesian earthquake.

• Mental Health Group Protests Vermont’s ‘Crazy’ Bear

  The Vermont chapter of the National Alliance for the Mentally Ill has asked The Vermont Teddy Bear Co. to discontinue marketing its “Crazy for You” Bear, according to The Boston Globe.

• G+J May Miss Rate Base Thanks to Fulfillment Error: Reports

  An ongoing audit has forced the Audit Bureau of Circulations to reclassify 165,000 subscriber names to Gruner + Jahr USA as non-paid, meaning the publisher may miss rate based on many of its 2004 titles, according to published reports.

• Catalog Awards Deadline is Tuesday

  Is your catalog top dog? Enter the Annual Catalog Awards and I.Merchant Awards — the industry’s most prestigious award programs. But hurry — the deadline for entries is Jan.

• ‘The Apprentice’ is ‘The Keynote’ for Chicago DM Days

  Bill Rancic, winner of the first season of NBC’s “The Apprentice,” is set to keynote at the Chicago Association of Direct Marketing’s annual DM Days, April 7-8 at Navy Pier.