Chief Marketer Staff, Author at Chief Marketer

A Question of Timing for Answers.com.

Back when the Web was new and finding information on the Internet was still an art, the mantra had it that

Everything Search Needs to Know About Blogs—For Now

If blogging had gone to high school, it would now be looking forward eagerly to the next reunion. It’s been quite a year in the blogosphere.

American Red Cross to License its Logo

The American Red Cross is launching its first-ever licensing program with plans to put the Red Cross name on tools, toys, apparel and accessories. Red Cross lends its logo to tools, toys Red Cross products are expected to hit shelves over the next 12 …

Krispy Kreme Names New CEO Amid Declining Sales

Krispy Kreme Doughnuts, Inc. has named a new CEO to its company amid a sharp decline in its fourth quarter sales. Stephen F. Cooper will replace Scott A. Livengood as CEO. Livengood, who retired as chairman of Krispy Kreme’s board of directors, company …

Agencies

Admanco Shows off New Line; Buyer Expected by Month’s End

(Las Vegas, NV)—Cloth promotional products manufacturer Admanco, Inc., which recently terminated the majority of its employees and is seeking a buyer, unveiled its new line and catalog at the PPAI Expo last week. Admanco, which exhibited at the PPAI …

Former McDonald’s CEO Dies of Cancer

Former McDonald’s Corp. President and CEO Charlie Bell died Sunday of colorectal cancer in his hometown of Sydney, Australia. Bell, who was diagnosed with cancer last May, was 44 years old. Charlie Bell “This is a tragic loss. Charlie Bell gave his …

Agencies

AFL Pitching ArenaBowl as Corporate and Fan Incentive

Sponsors of the Arena Football League, and the league itself, are using the league’s Las Vegas championship weekend packages as incentives for corporate customers and consumer prizes. Sponsors include Spalding, ADT Security Services and fantasy football …

Agencies

Carlson Bundles Radisson into Umbrella Loyalty Program

Carlson Hotels Worldwide this month launches an umbrella loyalty program for its four hotel brands, including Radisson Hotels & Resorts. Carlson’s Goldpoints Plus starts with millions of members The new program, Goldpoints Plus, replaces current …

Agencies

Tsunami Relief Piggybacks Loyalty Programs

A handful of airlines are using their loyalty programs to solicit donations for tsunami relief efforts, while retailers collect—and often match—shopper donations. United Airlines will give 500 frequent-flier miles to each Mileage Plus member who donates …

Simpsons Action Figures in Licensing Agreement

The Simpsons characters will soon come to life thanks to a new licensing agreement between Fox Licensing & Merchandising and McFarlane Toys to bring an all-new line of action figures based on the hit FOX animated series. The action figures will capture …