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Chief Marketer Staff

  • Reebok International Launches Rbk Hockey Line

    Reebok International Ltd. is preparing to launch its new line of high performance hockey products, Rbk Hockey, and will get a little help promoting the products from some world-renowned hockey players. The products, which Reebok subsidiary The Hockey …

  • More ID Theft Occurs Offline, Says BBB Study

    Despite growing fears about identity theft and online fraud, these crimes are more frequently committed offline than online, according to a study by the Better Business Bureau and Javelin Strategy & Research.

  • Reader’s Digest Posts 13% Income Dip

    The Reader’s Digest Association Inc. reported net income of $57.8 million for the second quarter, off 13% from $66.5 million last year.

  • USA 800 Reopens Telemarketing in Missouri Town

    A local telemarketing company will benefit from political pressure to move a call center for welfare recipients back to Missouri.

  • VeriSign Posts Net Income, in Turnaround

    VeriSign Inc. reported net income of $115 million for the fourth quarter, compared to a loss of $32 million last year.

  • Banta Reports Earnings Increases

    Banta Corp. reported net earnings of $68 million for 2004, up from $46.6 million the previous year.

  • Merkle and Zoot Team Up on Credit-Scoring Venture

    Merkle, a database marketing agency, has joined forces with Zoot Enterprises Inc. to offer faster, more reliable credit scoring services for financial services marketers.

  • List and Database News

    Mailing list rental availabilities

  • Listline e-Newsletter

    Specialty Catalog Corp. now offers enhanced list segments from the Paula
    Young and Especially Yours wig catalogs. More than 526,000 buyers from
    the last 12 months are named. Paula Young and Especially Yours
    Lifetrends, for example, features numerous interest and lifefestyle data
    enhancements, such as celebrities, science, travel and woodworking.
    Similarly, the LifePhases segment contains such demographic information
    as age, income and presence of children.

  • ConAgra Signs as Six Flags Most Extensive Sponsor

    ConAgra Foods has signed as sponsor of Six Flags, Inc.’s 28 theme parks across North America. The multi-year deal kicks off in spring 2005 and puts a bevy of ConAgra brands in the parks, including Armour hot dogs, Slim Jim snacks, Swiss Miss cocoa, …