Author

Chief Marketer Staff

  • Digitas Fee Revenue Up 20% for 2004

    Boston-based DM agency Digitas reported fee revenue for the fourth quarter ended Dec. 31, 2004 of $71.0 million, compared with $53.4 million for the fourth quarter of 2003.

  • Amazon’s A9 Launches Yellow Pages With Images

    Amazon.com subsidiary A9.com Inc. has launched “A9.com Yellow Pages,” a new service that shows users street views of businesses and their neighborhoods.

  • Ad Industry Facing Multiple Threats, Says ANA Leader

    The advertising and promotion industry is facing more legal challenges than ever before. At the same time, ads are becoming more controversial — and advocacy groups and consumers alike are quick to speak up about perceived indiscretions.

  • NEDMA Goes 3-D in February

    The challenges of dimensional direct mail is the subject of the New England Direct Marketing Association

  • People in the News

    Singer Direct has promoted Karen Cha from vice president to senior vice president, brokerage.

  • Clarification

    Specialized Fundraising Services Inc., a new list brokerage and management firm based in Spartanburg, SC, has over 30 clients, including the American Diabetes Association, the Muscular Dystrophy Association and St. Jude’s Children’s Hospital. …

  • List and Database News

    Mailing lists available for rent

  • Listline e-newsletter

    Home Buyer Publications has named Millard Group Inc. to manage the paid subscription list of Log Home Living magazine. More than 75,000 subscribers are available.

  • Live from ANA: Ad Industry Facing Multiple Threats

    The advertising and promotion industry is facing more legal challenges in more places than ever before in a time when advertising has become ever more controversial and advocacy groups and consumers alike are quick to speak up about perceived …

  • Live from ANA: Obesity and DTC on the Hot Seat

    Attacks on advertising are growing. Two hot buttons are the epidemic of obesity and direct-to-consumer advertising of prescription drugs. Nearly two thirds of adults are either obese or overweight and the rate of overweight children ages six to 13 has …