Author

Chief Marketer Staff

  • Agencies

    Seasonal Planning: How to Prepare for Your Next Major Mailing

    “Chance favors the prepared mind,” said scientist Louis Pasteur. And while chance does play a part in the success of any marketing venture, you can nudge the odds in your favor with a combination of forethought and foresight, notes George Hague, senior marketing strategist for Shawnee Mission, KS-based catalog agency J. Schmid & Assoc. Here are five questions that Hague suggests you answer before sitting down with the next season’s circ plan:

  • Ford Generates 9% of Sales From Online Leads

    Nine percent of total Ford, Lincoln and Mercury vehicle sales in 2004 were generated through online direct marketing referrals to franchise dealerships, accounting for 210,000 vehicles sold, according to FordDirect.

  • Hanover Expects to Lose Stock Exchange Listing

    Hanover Direct Inc. will likely lose its listing on the American Stock Exchange as early as Feb. 2 for failure to file a quarterly report for the first quarter that ended Sept. 25, 2004 and not meeting stockholders’ equity requirements.

  • Overstock.com Reports 80% Revenue Increase

    Salt Lake City, based Overstock.com Inc. reported fourth quarter revenues in 2004 totaled $221.3 million, an increase of 80% compared to $123.2 million in revenues for the fourth quarter of 2003.

  • Marketing Costs Rise 120% at Web Insurance Agency

    Despite rising direct marketing and online advertising costs, fourth quarter revenues increased 15% and totaled $3.9 million, up from $3.4 million in the third quarter at InsWeb Corp., an online insurance agency, based in Gold River, CA.

  • People in the News

    Charles M. Lillis has been elected to the board of directors of Medco Health Solutions Inc., a mail order pharmacy and benefits management firm based in Franklin Lakes, NJ.

  • Letters to the Editor

    Re: Loose Cannon: Goodbye, Southland Viewers, Direct Newsline, Jan. 24, 2005]:
    … “there certainly won’t be any more Johnny Carsons.”
    No there won’t. I took a walk outside last night and noticed another star missing.

  • List and Database News

    The list for Shop Etc., a new magazine launched by Hearst Magazines has become available. Among the 122,000 subscribers available 88% are women. This title covers topics related fashion, home and beauty.

  • Listline e-newsletter

    The Hirsch Organization has named MetaResponse Group manager of the
    Hirsch Investors Master File. This file is comprised of subscribers to
    Almanac Investor Newsletter and buyers of the Stock Traders Almanac, as
    well as subscribers to stock research and analysis services offered by
    Hirsch.

  • Traffix Acquires Hot Rocket

    Online marketing firm Traffix Inc. has acquired New York-based online media agency Hot Rocket Marketing Inc.