Chief Marketer Staff
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Webloyalty.com Tops $86 Million in Revenues
Revenues increased by 56% to $86.2 million at Webloyalty.com Inc. in 2004, up from $55.4 million in the previous year. The Norwalk, CT-based loyalty marketing agency represents 1.4 million online members participating in five subscription-based programs.
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Short Cuts
Redi-Mail Direct Marketing , an operating unit of Redi-Direct Marketing Inc., located in Fairfield, NJ, has formed a strategic partnership with TMS Group Inc. Redi-Mail will provide TMS with data processing, form lasering and other letter shop services. TMS is a supplier of mail distribution and management services, digital printing, design and other business support services.
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Letters to the Editor
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Manischewitz! Reminds me of Sister Mary teaching my third grade class at Holy Angels and the thermos of Manischewitz mom packed to ease my sore throat that morning so long ago. Unlike your early morning thoughts- after several long satisfying pulls on mom’s best I was led to the front of the class where my hands were firmly beaten with Sister Mary’s wooden ruler. -
List and Database News
Effective today RMI Direct Marketing Inc. assumes management of the Link Magazine list. This golf publication has 85,000 active paid subscribers.
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Estée Lauder Profits up 45%, New NA President on Board
The Estée Lauder Cos. said that its profit jumped about 45% in its second quarter as sales increased across product lines. The company also named a new North American president for its namesake brand. For the fiscal second quarter ended Dec. 31, he …
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Listline e-Newsletter
Consumers who purchased home decor items from catalogs multiple
times are named on the Decorator’s Delight list. A total of 610,312
records are available from the last 12 months. -
Agencies
Mail Stream: A Report on Incoming Direct Mail
Vineyard Vines Offers a Taste of Martha’s Vineyard While it’s quickly becoming known as the tie maker of choice for political heavyweights and presidents (“past, present and potentials”), the Vineyard Vines company has also branched out to offer polo …
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Loose Cannon: The Chosen Channel
I’ve learned my lesson: leftover Christmas fruitcake and Manischewitz do not a good bedtime snack make. Recent overindulgence in these caused me to sit bolt upright in the middle of the night with the question “Which direct marketing medium is God’s chosen channel?” knocking merrily at my brain.