Chief Marketer Staff

• Garnier Fructis to Sponsor Race Car

  Hendrick Motorsports racer Brian Vickers will stand out in the No. 25 Garnier Fructis Chevrolet Garnier Fructis is stepping into motorsports for the very first time by sponsoring a car driven in the NASCAR Nextel Cup Series. The multi-year deal …

• Agencies

  Cadillac Launches Film Contest with Be Cool

  Cadillac is running a national contest designed to increase consumer awareness of the brand’s new V-Series, and has partnered with the cast of MGM Pictures’ Be Cool to promote it. The contest, which calls for aspiring filmmakers to submit a five-second …

• Cialis Signs Bass Fishing Deal

  Lilly ICOS has signed a one-year agreement with bass-fishing organization BASS to make its Cialis brand erectile dysfunction drug a premier sponsor. Financial terms were not disclosed. Cialis will have a major interactive presence at the majority of …

• Agencies

  AMC Sending VIP To Hollywood

  Cable network AMC is running a sweepstakes as part of its initiative to highlight the Oscar season. The grand prize winner of the AMC VIP Sweepstakes will fly to Hollywood during Oscar weekend and be treated like celebrity royalty, with a cadre of …

• Health Clubs Get Active Magazine

  The International Health, Racquet & Sportsclub Association will launch its own magazine in as many as 1,000 health clubs in May. The bi-monthly Get Active! will carry stories on exercise programs, nutrition, beauty and stress reduction. It stems from …

• Agencies

  Digitized Catalogs Do Double Duty

  Recycling catalogs can be a chore at home, when that avalanche of glossy, four-color print threatens to bust out the sides of the blue bin. But online marketers of all sizes are embracing catalog recycling with gusto by putting their catalogs up on the Web site as well as in the mail, and reaping important new sales as a result.

• Radiate Group Taps Lauletta

  The Radiate Group has hired Miller Brewing Co. veteran Steve Lauletta to runs its sports marketing division. Steve Lauletta Lauletta becomes president, a new post at Radiate Sports, in early February. He had been director of sports and event marketing …

• News Briefs

  CANDIE’S, INC.: has signed on reality show The Simple Life star Nicole Richie as the new spokesperson for BONGO. Richie will appear in the brand’s spring 2005 advertising campaign, which will launch in March issues of fashion, entertainment and …

• Music Premiums Top Charts

  Chalk it up to a music industry desperate for new revenue; credit the disenchantment of teens with mainstream media; or tie it in with the cultural hug

• Agencies

  The New Advertising-DM Connection

  In advertising and marketing circles, a divide always has existed between image advertisers and direct marketers. The methods they use to increase market