Chief Marketer Staff

• Agencies

  Broker Home From Thailand

  After experiencing four Florida hurricanes in 2004, list broker Marti Berkowitz was on her first vacation in eight years at Chiang Ma, Thailand last December

• Agencies

  Lots to Shout About From Our Silent Auction

  Did you lose out on picking up the perfect gift for that very special direct marketer at the Direct Marketing Association’s silent auction? Fret no longer!

• Agency Aliases

  Brad Nierenberg got tired of being mistaken for someone else. So this month, the president of Momentum Marketing ditches the name he’s built for 10 years

• Agencies

  eBay Store Gives Toy Rocket a Boost

  If your online store offered Freddy Krueger dolls in three flavors regular, bloody and extra bloody you’d think the world would beat a path to your URL.

• Agencies

  Modern-Age Heritage

  Never mind cattle, oil wells and ten-gallon hats: Nothing says Lone Star State like a free checking account. You don’t agree? Neither did Frost Bank of

• Agencies

  Cooking Light Increases Readership

  What’s more satisfying to Cooking Light magazine’s management than low-fat teriyaki stir fry with jasmine rice? The recipe for that same dish being delivered

• Agencies

  The New Advertising-DM Connection

  In advertising and marketing circles, a divide always has existed between image advertisers and direct marketers. The methods they use to increase market

• Agencies

  Person to Person

  Sometimes it seems like there are more than in the business-to-business creative handbook. Don’t get too emotional. Don’t be flashy. Don’t use humor.

• Agencies

  An Unthinking Ad for a Brainy Shaver?

  Whence cometh this current vogue for ads with no headline? There are some things that never outlive their usefulness. No matter how advanced automobiles

• Agencies

  Correction

  A story about RSA Security Inc.’s campaign (Direct, January) misstated the number of leads generated. The actual count was more than 400. The campaign