Chief Marketer Staff

• Agencies

  Lots to Shout About From Our Silent Auction

  Did you lose out on picking up the perfect gift for that very special direct marketer at the Direct Marketing Association’s silent auction? Fret no longer!

• Agencies

  Jayme Wins Again

  A direct mail piece written for Utne magazine by Bill Jayme in 1984 has bested its toughest competitor and remains the magazine’s control. The piece,

• Agencies

  eBay Store Gives Toy Rocket a Boost

  If your online store offered Freddy Krueger dolls in three flavors regular, bloody and extra bloody you’d think the world would beat a path to your URL.

• Agencies

  The Coming Postal Plague

  One of the most fascinating history books you’re ever likely to read is Barbara Tuchman’s A Distant Mirror. She does a phenomenal job portraying what

• Waiting for the Rain

  Successful promotion agencies used to sail on the winds of the Big Idea. Ideas still matter, but agencies and their clients face a crisis driven by a

• Florida Falls in Line

  J.R. Kelly, director of the division of consumer services for the Florida Department of Agriculture and Consumer Affairs, was back by popular demand at

• Agencies

  letters to the editor

  ALL ABOUT TOM I usually very much enjoy Tom Collins’ insights, ruminations and educational columns in Direct. However, with his Atkins ad makeover (The

• Agencies

  Correction

  A story about RSA Security Inc.’s campaign (Direct, January) misstated the number of leads generated. The actual count was more than 400. The campaign

• Agencies

  Block Woos Early Filers, Eschews Super Bowl

  H&R Block is running its first-ever instant-win game to woo early-season clients with a chance to doubles their tax refunds. The Double Your Refund game

• Creative Showcase

  CLIENT Vermont Department of Health AGENCY Kelliher Samets Volk, Burlington, VT The Tobacco Control team at the Vermont Health Department wanted a low-cost