Chief Marketer Staff

• Agencies

  Block Woos Early Filers, Eschews Super Bowl

  H&R Block is running its first-ever instant-win game to woo early-season clients with a chance to doubles their tax refunds. The Double Your Refund game

• Creative Showcase

  CLIENT Vermont Department of Health AGENCY Kelliher Samets Volk, Burlington, VT The Tobacco Control team at the Vermont Health Department wanted a low-cost

• Agencies

  The New Advertising-DM Connection

  In advertising and marketing circles, a divide always has existed between image advertisers and direct marketers. The methods they use to increase market

• Agencies

  Music Premiums Top Charts

  Chalk it up to a music industry desperate for new revenue; credit the disenchantment of teens with mainstream media; or tie it in with the cultural hug

• Agencies

  Jayme Wins Again

  A direct mail piece written for Utne magazine by Bill Jayme in 1984 has bested its toughest competitor and remains the magazine’s control. The piece,

• Agencies

  Calling India

  It’s only happened to me two or three times that I know of. I called a toll-free number, usually for some sort of customer service, and found myself speaking

• Agencies

  Learning From the Movies

  What does a catalog have in common with a movie? Lots, actually. But only if it’s done right. First off, to succeed in a highly competitive environment,

• Agencies

  Surge of Support

  Heavy media attention coupled with technology that can quickly process online donations contributed to windfalls for several charities raising money for

• Agencies

  Brands on Break: Reapply Often

  You can track the UV index, and the SPF getting swabbed from beach to poolside. You can even estimate the calories consumed times the number of light

• Agencies

  The Coming Postal Plague

  One of the most fascinating history books you’re ever likely to read is Barbara Tuchman’s A Distant Mirror. She does a phenomenal job portraying what