Chief Marketer Staff

• Clifford the Big Red Dog Goes Organic

  Clifford cereal rolls nationally by mid-March General Mills is rolling out Clifford Crunch organic cereal through its Cascadian Farms organic foods division. The ready-to-eat cereal hits shelves in supermarkets and natural-food stores this month and …

• Rayovac Taps J. Brown

  Rayovac Corp., Madison, WI, named The J. Brown Agency as its agency of record for promotions and co-marketing for Rayovac batteries and lighting and Remington shavers and personal-care products. “We were especially impressed with J. Brown’s strong …

• Agencies

  Vantage Donates to Tsunami Relief Efforts

  Logoed apparel supplier Vantage Apparel planned to donate $1 for every order received last month to aid tsunami relief efforts. The funds have been earmarked for the American Red Cross Tsunami Relief Fund. The Avenel, NJ-based company has committed up …

• Marketing Werks Shifts Staff

  Marketing Werks has promoted three staffers and added a senior account manager.   Schweigert          Connell              Garber             Sondrol         Julie Schweigert joined the Chicago-based mobile-marketing agency on Jan. 20 as senior …

• Agencies

  Delta Fliers Donate 25 Million Miles

  Delta SkyMiles members have donated 25 million frequent-flier miles for tsunami relief efforts. The miles are funneled through Delta’s SkyWish program and distributed to the American Red Cross, CARE and Unicef to fly relief workers and supplies to the …

• Agencies

  P&I Postscripts

  SHOPPERS CHARGE ACCOUNTS CO.: Mahwah, NJ, promoted Robert Noren to senior VP-chief operations officer for the private-label credit card company. Noren had been senior VP-credit, customer service and collections. His promotion took effect Jan 20. …

• News Briefs

  POST-IT NOTES: will take on an associate sponsorship of the No. 16 National Guard Ford Taurus, driven by Greg Biffle, for the upcoming NASCAR Nextel Cup season. The brand’s yellow logo will take primary hood placement on a special Post-it Notes paint …

• Google Reports Banner Year

  Google Inc. generated revenue of $1.03 billion during fourth quarter 2004, more than double the $512.2 million it reported in fourth quarter 2003. The Mountain View, CA-based firm

• InfoUSA to Acquire E-mail Firm

  InfoUSA will acquire @Once, an e-mail technology company that specializes in retention-based marketing. @Once is based in Portland, OR

• Harland Financial To Acquire Intrieve

  Harland Financial Solutions has signed an agreement to acquire Intrieve Inc. Cincinnati-based Intrieve provides technology for financial institutions, including accounting and check-printing products.