Chief Marketer Staff, Author at Chief Marketer

Fleetwood to Launch RV Vacation Club

Recreational vehicle manufacturer Fleetwood Enterprises will launch a vacation club for recreational vehicle fans this spring, a first for the RV industry. The points-based Fleetwood Vacation Club treats RVs like time-share condos: Club members schedule …

Wal-Mart Sales to Reach $500 Billion By 2010: Study

Wal-Mart Stores’ sales are projected to top $500 billion by 2010, accounting for 12% of U.S. retail sales (excluding cars and gas). That’s the conclusion of Wal-Mart 2010, a study conducted by research firm Retail Forward. Wal-Mart now accounts for 8% …

Agencies

Best Western Offering NASCAR Fan Rates

Best Western International will kick off the 2005 NASCAR season by offering a discounted rate for race fans and a bonus for its loyalty program members. Guests who stay twice at the RaceFan Rate between Feb. 1 and April 30 are also eligible for the …

TiVo President Resigns, Just Weeks After CEO Steps Down

TiVo president Marty Yudkovitz has resigned as president. The announcement came just weeks after CEO and founder Mike Ramsay said that he would be stepping down as well. Yudkovitz, a former NBC executive, had joined TiVo in May 2003. He said he was …

Agencies

Macy’s Launches Star Rewards to Replace Regional Loyalty Programs

All stores—and loyalty cards—adopt the Macy’s name next month Macy’s has rolled its five regional loyalty programs into a single national program as the retailer adopts the Macy’s name nationally this spring. Macy’s 14 million current members will be …

Agencies

Wendy’s To Feature Klutz Products

Wendy’s International is launching a new promotion this month featuring Klutz-branded toys. Starting Feb. 21, Wendy’s will offer Kids’ Meal bags based on the kids’ activity products. Each Wendy’s Kids Meal bags will contain one of five toys including: …

Tim Duncan Gets Wheaties Box

San Antonio Spurs’ power forward Tim Duncan is the latest athlete to appear on a Wheaties box, which parent company General Mills unveiled last week during a Spurs home game. Tim Duncan’s Wheaties Box was unveiled at a San Antonio Spurs game Wheaties …

Raggedy Ann Celebrates Milestone Birthday, Licensing Deal

She may be 90-years-old, but Raggedy Ann is looking as good as ever. This spring, Russ Berrie and Co., Inc. (RUSS) will mark Raggedy Ann’s special milestone by rolling out new products of the doll and of her brother, Andy, as the company recently signed …

Agencies

American Wireless Introduces Mobile Content Cards

American Wireless has introduced Retail Extension Services prepaid mobile content cards through its network of dealers. Available for use with cellphones, smartphones, PDAs and Blackberry’s, thousands of titles beginning at 99 cents can be accessed …

Agencies

Euro RSCG Launches Loyalty Division

Euro RSCG Retail has launched a Customer Loyalty division under database marketing veteran Craig Staley. Craig Staley Staley has joined the Dallas agency as VP-director of database marketing, overseeing the new unit that will create integrated loyalty …