Chief Marketer Staff, Author at Chief Marketer

NFL to Hold Mobile MVP Contest on Super Bowl Sunday

The National Football League and Players, Inc. will hold a text-messaging contest for viewers to choose the most valuable player on Super Bowl Sunday. On Sunday, FOX Sports broadcasters will announce the in-game promotion where fans can text “MVP” to …

Agencies

Best Western Offering NASCAR Fan Rates

Best Western International will kick off the 2005 NASCAR season by offering a discounted rate for race fans and a bonus for its loyalty program members. Guests who stay twice at the RaceFan Rate between Feb. 1 and April 30 are also eligible for the …

Wal-Mart Sales to Reach $500 Billion By 2010: Study

Wal-Mart Stores’ sales are projected to top $500 billion by 2010, accounting for 12% of U.S. retail sales (excluding cars and gas). That’s the conclusion of Wal-Mart 2010, a study conducted by research firm Retail Forward. Wal-Mart now accounts for 8% …

Agencies

Macy’s Launches Star Rewards to Replace Regional Loyalty Programs

All stores—and loyalty cards—adopt the Macy’s name next month Macy’s has rolled its five regional loyalty programs into a single national program as the retailer adopts the Macy’s name nationally this spring. Macy’s 14 million current members will be …

TiVo President Resigns, Just Weeks After CEO Steps Down

TiVo president Marty Yudkovitz has resigned as president. The announcement came just weeks after CEO and founder Mike Ramsay said that he would be stepping down as well. Yudkovitz, a former NBC executive, had joined TiVo in May 2003. He said he was …

Tim Duncan Gets Wheaties Box

San Antonio Spurs’ power forward Tim Duncan is the latest athlete to appear on a Wheaties box, which parent company General Mills unveiled last week during a Spurs home game. Tim Duncan’s Wheaties Box was unveiled at a San Antonio Spurs game Wheaties …

Agencies

Wendy’s To Feature Klutz Products

Wendy’s International is launching a new promotion this month featuring Klutz-branded toys. Starting Feb. 21, Wendy’s will offer Kids’ Meal bags based on the kids’ activity products. Each Wendy’s Kids Meal bags will contain one of five toys including: …

Agencies

American Wireless Introduces Mobile Content Cards

American Wireless has introduced Retail Extension Services prepaid mobile content cards through its network of dealers. Available for use with cellphones, smartphones, PDAs and Blackberry’s, thousands of titles beginning at 99 cents can be accessed …

Raggedy Ann Celebrates Milestone Birthday, Licensing Deal

She may be 90-years-old, but Raggedy Ann is looking as good as ever. This spring, Russ Berrie and Co., Inc. (RUSS) will mark Raggedy Ann’s special milestone by rolling out new products of the doll and of her brother, Andy, as the company recently signed …

Clifford the Big Red Dog Goes Organic

Clifford cereal rolls nationally by mid-March General Mills is rolling out Clifford Crunch organic cereal through its Cascadian Farms organic foods division. The ready-to-eat cereal hits shelves in supermarkets and natural-food stores this month and …