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Chief Marketer Staff

  • Agencies

    Spalding Searching For AFL Fan of the Year

    Sporting goods manufacturer Spalding has launched a 13-week multi-channel sweepstakes in search of the AFL’s Fan of the Year. Fans can register at Arenafootball.com, sign-up for a personalized fan page and track their fan participation. Throughout the …

  • Sweethearts Go Wireless

    Just in time for Valentine’s Day, the New England Confectionery Co. (NECCO) has licensed FunMail the rights to provide wireless wallpaper images of its Sweethearts Conversation Hearts candy collection via mobile phones. Digital images of heart-shaped …

  • Consumers More Skeptical about Corporations: Survey

    Consumers are more skeptical than ever about corporations — and their marketing. Two-thirds of consumers are skeptical of corporate motivations, according to a survey conducted by marketing agency Public New York. Fully 67% of respondents said they’re …

  • Chicago Cubs Aligns with PromoWorks

    The Chicago Cubs has named PromoWorks LLC as its promotional agency for in-stadium sampling events for the 2005 season. PromoWorks won the contract with the baseball team based on an event it hosted at its ballpark last season. The Mega-Sampling Event …

  • News Briefs

    NUTRI-LAWN: is offering homeowners a chance to spruce up their backyards with its lawn makeover sweepstakes. The “Backyard of Your Dreams Sweepstakes” invites consumers to win a free lawn makeover by registering online at Backyardofyourdreams.com or via …

  • Digital

    New Omniture Tool Offers Bid Management with a View

    Web analytics provider Omniture announced in January that it will launch the second tool in its eight-year existence: a new hosted bid management service called Search Engine Manager. The new offering, which was made available to selected beta customers in January and will be generally available this month, is designed to interoperate with SiteCatalyst, the analysis platform from Omniture that operates on some of the largest, busiest Web sites on the Internet.

  • Enrique Iglesias Named Spokesperson for New Hilfiger Fragrance

    Singer Enrique Iglesias has signed a multi-year deal as spokesperson for a new fragrance by Tommy Hilfiger Toiletries. The deal makes Iglesias the face of True Star Men, a men’s fragrance set for a nationwide launch this fall. The True Star women’s …

  • MediaEdge:cia’s Dubin Heads Branded Entertainment

    WPP Group’s MediaEdge:cia has named Fred Dubin managing partner and director of entertainment marketing and promotions, a new post at the media-planning agency. Dubin will oversee product placement and integration strategies for MediaEdge:cia clients. …

  • Monster Acquires ChinaHR.com Stake for $50 Million

    Monster Worldwide Inc., parent company of online job recruitment company Monster, has acquired a 40% stake in ChinaHR.com Holdings Ltd, for U.S. $50 million. ChinaHR.com has approximately 3.2 million registered users and more than 280,000 corporate …

  • Drugstore.com Losses Widen

    Drugstore.com Inc. reported a net loss of $5.4 million for the fourth quarter, compared to $2.4 million last year. The online pharmacy reported net sales of $103.6 million for the quarter ended Jan. 2, up from $$70.6 million last year. “We have proven …