Chief Marketer Staff

• News Briefs

  JOLT: the 20-year-old soda termed an alternative to coffee, is relaunching with new packaging. The JOLT Battery Bottle is a re-sealable 23.5-ounce aluminum container. The can was developed by Rexam Beverage Can North America, a consumer packaging …

• Agencies

  Clifford Celebrates Valentine’s With TV Special, Sweeps

  That loveable canine, Clifford the Big Red Dog, has returned to celebrate Valentine’s Day touting a new PBS Kids special and a sweepstakes offering participants the chance to win one of 50 Clifford-themed packages. Scholastic Entertainment is kicking …

• MSN Music Giving Away Grammy-Nominated Songs

  MSN Music is giving away downloads of Grammy-nominated songs this week, with a different category highlighted each day through Feb. 12. The songs will be announced each day and selected by MSN Music’s editorial team, which consists of professional …

• New Marketing Role at Diageo was too Narrow for Waller

  After Diageo decided to reposition its consumer strategy and marketing department to focus purely on marketing, Mark Waller, the executive VP of the department, decided to resign to look for a broader U.S.-based role outside the company, PROMO Xtra has …

• Sears to Open Off-Mall Stores

  Sears, Roebuck and Co. is opening its first off-mall format locations to leverage its recent purchase of 50 Kmart and six Wal-Mart stores and grow its brand outside of malls. The first 25 mid-sized stores, called Sears Essentials, are scheduled to open …

• Pfizer Picks Acquisition, CRM Agency for Xakatan

  Pfizer Inc. has chosen Source/Chinnici to be the agency of record for its Xalatan product. Xalatan is a prescription medicine used to reduce eye pressure and risks from Glaucoma. The value of the contract was not disclosed.

• Zones Income Boost Includes Washington State Settlement

  Zones, a direct marketer of information technology products, generated $4.7 million in income during 2004, up from $1.6 million in 2003. The Auburn, WA-based firm

• Deutsche Bank Private Wealth Names Boston Office Exec

  Deutsche Bank Private Wealth Management appointed W. Todd Spoor director and wealth advisor for its Boston office.

• Click Tactics Completes Recapitalization Round With IDG Cash

  Click Tactics Inc. has added IDG Ventures to the list of investors that have contributed to its current round of capitalization.

• Specialty Catalog Sold to Equity Fund

  Specialty Catalog Corp has been sold to EdgeStone Capital Partners Inc. Terms of the deal were not disclosed.