Chief Marketer Staff

• Bradley Pharmaceuticals Picks StayinFront for CRM

  Bradley Pharmaceuticals, Inc. has selected StayinFront to provide customer relationship management services

• Short Cuts

  Teleflora, a Los Angeles floral services company, has unveiled www.findaflorist.com, an online directory of neighborhood Teleflora member florists. Imergent Inc., an Orem, UT e-commerce software developer for small businesses, has received a $10 million …

• Digital

  SEM Beefs Up Online Sales for Omaha Steaks

  You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology. As the Table Supply Meat Company, they began shipping their corn-fed beef to the nation’s restaurants by train in 1917. When freezer technology reached the required level of development following World War Two, the company—now Omaha Steaks International—switched from the rails to the mails and started marketing its products directly to home consumers.

• Agencies

  Donny Deutsch and Dove to Appear in Tonight’s Apprentice

  Donny Deutsch and his ad agency play a big role in tonight’s The Apprentice, as the teams are challenged to create TV commercials for a new Dove body wash. The teams, Magna and Net Worth, will meet Deutsch at his New York City headquarters, Deutsch, …

• Agencies

  Sandals Resorts, Capitalizing on Bitter Temps, Touts its Beaches

  Getting a little cabin fever? Sandals Resorts hopes so and is out with a multi-faceted campaign to get people to shake off the bitter winter chill with a visit to one of its sultry, white-sand beach resorts. Sandals Beaches entices consumers to its …

• Agencies

  Campbell’s A Two-Hand Brand

  Campbell’s Soup At Hand brand is giving consumers something to do with their other hand—play video games on their mobile phones. Mobile media company Virtu Moble, through a licensing deal with Bonus.com, has developed the Campbell’s Soup At Hand 3D …

• Fiorina Out At HP

  Carly Fiorina Carly Fiorina has stepped down as chairperson and CEO of Hewlett-Packard. Fiorina said in a statement that she is leaving HP because of a disagreement with the board regarding the execution of HP’s strategy. CFO Robert P. Wayman was …

• Kahlua, Russell Stover Team Up for Valentine’s Promo

  To honor a day full of love and remembrance, Kahlua and Russell Stover are renewing an instant-coupon offer to consumers who give sweet gifts of indulgence—chocolate and coffee liqueur. Kahlua and Russel Stover partner for Valentine promo Consumers …

• Sarah Jessica Parker to Develop a Fragrance Line

  Coty, Inc. has signed a global licensing agreement with actress Sarah Jessica Parker to develop and market a line of fragrances. The line will debut this fall. Financial terms were not disclosed. …

• DIC Entertainment Creates New Consumer Products Position

  Nancy Fowler DIC Entertainment, a children’s entertainment company, has promoted Nancy Fowler to the newly created position of president, worldwide consumer products at DIC. The position went into effect Feb. 8. In her new role, Fowler will expand her …