Chief Marketer Staff
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Short Cuts
PlanetOut Inc. has made a deal to use Travelocity as the preferred travel services provider its Gay.com and PlanetOut.com online membership sites. LinkMo (www.linkmo.com), the pay-for-performance marketing and lead generation tracking arm of Ouimette …
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List and Database News
Mailing lists for rent
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Williams-Sonoma Updates with the New Year Williams-Sonoma’s The Catalog for Cooks rang in the New Year by updating its catalog’s cover designs. Cover photos are printed in full bleed, extending the images across the entire page. Previous photos were …
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Listline e-Newsletter
ALC Data Management recently assumed management of the American Prospect
magazine list. This publication for liberals has a universe of 46,314
names, including 39,365 paid subscribers. -
Live from DMA Catalog Day: Restoration Hardware Restores Itself
Restoration Hardware is looking forward to a year of profitability after a four-year transition period of repositioning the brand.
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InfoUSA Makes Offer for Digital Impact
InfoUSA has sent an acquisition offer to the board of Digital Impact Inc., an e-mail and Web-based marketing firm
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Live from DMA Catalog Day: Catalogers Need to Think Multichannel
If catalogers want to grow, they need to redefine themselves as multichannel marketers.
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Live from DMA Catalog Day: Appleseeds Talks to Kate
A research study of 800 women over age 50 last year helped clothing cataloger Appleseeds create a profile of their customer base, a baby boomer woman they’re calling “Kate.”
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Direct Sales Flat for Office Depot in 2004
Office Depot reported fourth quarter sales of $3.5 billion, up from $3.3 billion in fourth quarter 2003. The firm
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List and Database News
Spring Hill Nurseries American List Counsel is now managing this file of 269,037 last-12-month direct-mail-sold buyers. Selections: Amount purchased, hotlines, credit card buyers, state/SCF/ZIP Price: $100/M Contact: American List Counsel, 914-524-5244 …