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Chief Marketer Staff

  • Agencies

    FTC Says Product Placement Disclosure Not Necessary

    The Federal Trade Commission has deemed it unnecessary to let viewers know that product placement in television shows may have been paid for and could be considered an “advertisement.” But it did say that the commission will continue its policy of …

  • J. Brown Division Promotes Dorward

    Laura Dorward Local Marketing Corp. has promoted Laura Dorward to senior VP-general manager of the agency’s Cincinnati office. Dorward had been senior VP. She replaces Doug Spak, who left the agency, as general manager. Dorward’s promotion took effect …

  • Listline e-Newsletter

    ALC Data Management has been chosen to represent a universe of 69,683
    records on behalf of People for the American Way. The file includes
    members and donors.

  • Loose Cannon: Taking the “Bill Me” By The Horns

    Today I solicit your pity for a catalog recipient. She

  • Agencies

    Measuring Incremental Vs. Overall Response

    When measuring the effectiveness of a promotion, the focus should always be on the incremental order activity that is generated by the promotion, according to Jim Wheaton, a principle with Chapel Hill, NC-based database solutions firm Wheaton Group. The overall order activity during the promotion’s “response window,” he says, is irrelevant.

  • Pfizer and Microsoft File Lawsuits over Viagra Spam

    Pfizer Inc. and Microsoft Corp. have filed 17 lawsuits against online pharmacies they say sent hundreds of millions of unwanted e-mail solicitations to users of Microsoft’s Hotmail e-mail program last year alone.

  • Rainmaker Acquires Sunset Direct

    Rainmaker Systems Inc. has acquired privately held
    Quarter End, Inc., doing business as Sunset Direct, for $3.5 million.

  • DoubleClick Posts Income, Revenue Gains

    DoubleClick Inc. reported net income of $10.6 million for the fourth quarter, up from $3.8 million the previous year.

  • Indian High Court Asks Government to Curb Spam

    India’s highest court has asked the government to curb mobile phone spam following a lawsuit against telemarketers and telecommunications companies.

  • Bassett Wins Irving Wunderman Award

    Steve Bassett, creative director of the Martin Agency of Richmond, VA, has won the Irving Wunderman Award for lifetime creative achievement.