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Chief Marketer Staff

  • Christopher French Joins Winterberry Strategic Group

    Christopher J. French has joined Winterberry Group

  • Short Cuts

    Connect Direct reported a 24% increase in its gross billings during 2004 over 2003

  • Letters to the Editor

    : Regarding catalogs — Another reason against sending catalogs to the

  • List and Database News

    Mailing lists for rent

  • Counter Attack: Larry Berney on Fraud in Loyalty Programs

    For every loyalty program a marketer can conceive, there is a fraudster working to find ways to take advantage of it. From rebates to collect-and-win games to the gifting of gift cards as incentive prizes, marketers have to stay one step ahead of swindlers looking to walk off with a free gift or some cash.

  • January Retail Sales Weakest in Five Months

    January retail sales showed their weakest performance in five months, falling 0.3%, with spending powered largely by shoppers looking to use holiday gift cards. The falloff followed a big December surge of 1.1%. Car sales affected the performance with …

  • Listline e-Newsletter

    Infocus Marketing Inc. has been chosen by Bindertek to manage its
    customer file. A total of 55,597 buyers are available on the Bindertek
    Law Files Catalog buyers list.

  • Former WWE Licensing Official Pleads Guilty

    A former World Wrestling Entertainment licensing and merchandising executive pled guilty to mail fraud last week after admitting to his role in a kickback scheme. James Bell, 49, the former senior VP of licensing and merchandising for Stamford, CT-based …

  • Agencies

    Suave Readies Pop-Up Salons

    Unilever starts washing hair later this month with Suave pop-up salons in New York City, Chicago and Minneapolis. Suave sets up shop to answer the question The Suave “Can You Tell?” Studio salons are open for five days in New York (two days each in …

  • FSI-distributed Coupons up 7.7%; CPGs Lead the Way

    Procter & Gamble, General Mills and Unilever were the top FSI coupon advertisers last year, as Americans continued their love affair with clipping coupons. In 2004, 251 billion coupons were distributed within newspaper FSIs, a 7.7% increase over 2003. …