Chief Marketer Staff
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Online Video Emerging As Promotion Tactic
Online video is emerging as a tool to extend brands and drive sales. The promotion tactic is winning favor with media companies and is likely to find new followers as word of its impact spreads. Kirstie Alley promotesFat Actress Big Fat Job sweepstakes …
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General Mills Promotions Unaffected by Saatchi Exodus
General Mills’ promotion work is staying put following the exodus of 18 staffers from its lead ad shop Saatchi & Saatchi this week. Minneapolis-based Mills handles most consumer promotions in-house, with some outside assignments. There are no plans to …
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Coca-Cola, Not Content with Results, Puts Emphasis on Diet Portfolio
The Coca-Cola Co. reported fourth quarter revenue of $5.26 billion, a 2% increase from $5.18 billion one year ago. For the full year, it reported only modest growth in revenue and unit case volume, prompting its CEO to say the company was not content …
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Agencies
EBay Hides Cash for Treasure Hunt
EBay members take the back roads in an online treasure hunt dangling as much as $225,000 in prizes. Hidden prizes drive traffic The Feb. 16-23 Treasure Hunt combines an instant-win game and a sweepstakes to drive site traffic and activities. Each day, …
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Skin for Sale? New Web Site Thinks So
First, there was the young man who sold space on his forehead to an advertiser. And then a young woman appeared looking to rent out some epidermis on her body parts. Rent me? Texas honor roll student looks to lease his forehead for ads And now, a new …
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Volkswagen Hitting NBA All-Star Weekend
Volkswagen of America will use the NBA All-Star Weekend in Denver this weekend as a chance to showcase some of its vehicles as options for the urban markets. The automaker will highlight it Phaeton, Toureg and Jetta brands Feb. 18-20 as part of its …
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Agencies
RIF Offers ‘I Love My Pet’ Writing Contest
Non-profit children’s literacy organization Reading is Fundamental, Inc. (RIF) is sponsoring a writing contest for children to express how much they love their pet, offering the top winner a Because of Winn-Dixie prize pack worth more than $100. RIF …
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Agencies
Simon Malls Stage Book Blast
Simon Properties kicks off its second Book Blast event next week with an expanded promotional slate. The Feb. 19-March 13 blast brings book-centered activities and celebrity readers to 88 malls. Local celebs read kids’ books for the crowd; families …
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Hanover Sells Gump’s to Investors
Hanover Direct is selling its Gump’s operation to WaldenVC, Stone Canyon Venture Partners and to Sand Springs Holdings, a private investment company.
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FTC Settles With Timeshare Marketers in First DNC Action
Two vacation timeshare sellers and their telemarketer will pay more than $500,000 to settle Federal Trade Commission charges, in the first settlement of Do-Not-Call rule violations.