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Chief Marketer Staff

  • Simon Taps Lamar for In-Mall Billboards

    Simon Brand Ventures has partnered with outdoor ad company Lamar Advertising Co. to put billboards outside Simon Property Group’s 296 malls. The static billboards will match each mall’s architecture and sit in high-traffic areas on the perimeter of mall …

  • Samsung Promotes Weedfald to Senior VP-Sales and Marketing

    Samsung Electronics America has promoted Peter Weedfald to senior VP-sales and marketing for the consumer electronics division. The position took effect Feb. 22. Peter Weedfald In his new role, Weedfald will lead all branding, marketing and sales …

  • News Briefs

    CINGULAR WIRELESS: will pick up AT&T’s telecommunications sponsorship of American Idol, allowing 49 million consumers to vote via text messaging for their favorite Idol during each episode. Cingular Wireless bought out AT&T Wireless last year. THE …

  • Strasser Defends Escrow Rate Case Filing

    Despite the fact that the U.S. Postal Service has generated net income of $143 million to date in its in fiscal 2005, CFO Richard Strasser defended the USPS’s request for a $3.1 billion rate case to cover retiree expenses and warned of a further such filing the following year.

  • Eddie Bauer Catalog Unit to Shutter: Reports

    The Eddie Bauer division of Spiegel Inc. will close
    its Eddie Bauer direct home business, which includes the catalog and Internet offerings later this year as part of its restructuring as it emerges from Chapter 11 bankruptcy protection.

  • Martha Stewart Living Reports Income, Revenue Declines

    Martha Stewart Living Omnimedia Inc. reported a net loss of $7.3 million for the fourth quarter, down from net income of $2.4 million last year.

  • Agencies

    Whole Foods Readies Putumayo Bus Display

    Whole Foods Market gets on the bus with Putumayo World Music for a concert and extensive in-store display touting Putumayo CDs. The Putumayo World Culture Center opens in Whole Foods’ flagship Austin, TX, store on March 3 with an Afro-Latin Party …

  • GTSI Reports Income Surge

    GTSI Corp. reported net income of $2.7 million for the fourth quarter, up from $323,000 last year.

  • Renegade Taps Schneider

    Alex Schneider Renegade Marketing Group hired Alex Schneider as account supervisor, a new post at the New York City-based agency. Schneider oversees HSBC work and Panasonic’s efforts with the Dew Action Sports Tour. He began Feb. 15. Schneider had …

  • MBI/Easton Press Taps StroudFultz Group for DM

    MBI Inc./Easton Press has selected StroudFultz Group for to create a prospect direct marketing campaign for Easton Press’s religion, science, and astronomy books.