Chief Marketer Staff

• Short Cuts

  RR Donnelley & Sons Co., Chicago, has named Glenn R. Richter as executive vice president and chief financial officer, effective April 1

• List and Database News

  Mailing lists for rent

• Senate Judiciary Leader Backs Compiler Industry Hearings

  Senator Arlen Specter, chairman of the Senate Judiciary Committee, has agreed to hold hearings on the compiled information industry

• Agencies

  Loose Cannon: From ChoicePoint to Flash Point

  Nearly two months ago, I wrote about movie rental chain Blockbuster Inc.’s plan to eliminate late fees . I suggested that Blockbuster would end up regretting its actions, as the company had not — to my mind — been forthcoming about some of the charges consumers would face.

• Listline e-Newsletter

  Socrates Media LLC now offers a list of 102,341 buyers of legal forms
  and software for business, real estate, contractors and home offices.
  Products sold range in price from $10 to $40.

• Chiquita to Buy Fresh Express for $855 Million

  Chiquita Brands International will buy bagged-salad leader Fresh Express from Performance Food Group for $855 million in cash. Fresh Express, a savvy marketer, to enhance Chiquita’s branded produce line The purchase will make Chiquita the leading …

• Northland, Bowing to Competition, Sells Juice Unit for $11 Million

  After struggling for nine years to compete, Northland Cranberries will sell off its juice business and return to its roots as a cranberry grower. The juice operation, which includes the Northland, Treesweet and Awake brands, will be sold to Port …

• Brown-Forman Revenues/Ad Expenses Up; Mulls Sale of Lenox

  Brown-Forman Corp., the maker of Jack Daniel’s whiskey, reported third quarter revenues of $96.1 million, up 19% from $80.5 million one year ago. The company also said it is exploring the possible sales of its Lenox china and giftware subsidiary. The …

• NASCAR Shifts Radio Rights to Sirius in $107 Million Deal

  NASCAR has reached a deal with Sirius Satellite Radio to broadcast its races and related events after its agreement with XM Satellite expires next year. As part of the five-year agreement, which begins in 2007, Sirius will have exclusive trademark and …

• Agencies

  Alamo Dangling Disney Vacations

  Alamo Rent A Car is dangling 300 trips to Walt Disney World or Disneyland through a sweepstakes designed to promote its best rate guarantee. Trips will be given away at the rate of 100 per month. Each package is for four people, and includes airfare, …