Chief Marketer Staff, Author at Chief Marketer

24/7 Real Media, Vindigo to Deliver Ads on Cell Phones

24/7 Real Media, Inc. has teamed up with Vindigo, a U.S. mobile media company, to deliver a wireless protocol (WAP) advertising services.

Grey Direct Names Goodnough to New Post

Grey Direct has named Michael Goodnough to the newly created executive-level position overseeing wireless, search engine and viral marketing

Cooking for 2–Reiman Publications Direct Media Inc. is managing this 141,070-name subscriber file for this new culinary magazine. The source is direct-to-publisher. Selections: Hotlines, change of address, gender, gift givers, paid, renewals, source, …

Listline e-Newsletter

A postal list has become available from Reiman Publications’ newest
magazine title, Cooking for 2. Seventy-nine percent of these 141,070
subscribers are women.

Proximity Wins Two Caples Best in Show Awards

For the first time in the John Caples International Awards’ 27-year history, two best in show awards were given, both to Proximity agencies

Total Mail Revenue Rises $500 Million in Quarter

The U.S. Postal Service reported total mail volume of 74.1 billion pieces for the quarter ended Jan. 31, up 3.9% from last year

JCPenney Direct Sales Up in Fourth Quarter

For the fourth quarter ended Jan. 29, J. C. Penney Co. Inc. posted income from continuing operations of $328 million, compared to $253 million reported during the same period last year

FTC Works With Spanish Agency to Fight Spam

The Federal Trade Commission and Spain’s Agencia Espanola de Proteccion de Datos (AEPD) signed an agreement Thursday to promote spam enforcement activities

Short Cuts

RR Donnelley & Sons Co., Chicago, has named Glenn R. Richter as executive vice president and chief financial officer, effective April 1

Chief Marketer Staff