Chief Marketer Staff
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Short Cuts
SimplySoles, a Washington, DC-based women’s shoe cataloger founded last year has expanded and launched a Web site. The owner of the venture is Kassandra Rempel.
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List and Database News
PalmOne Inc. has introduced four files assembled from product registration cards. The largest PalmOne at Home Enhanced master file identifies more than 1.5 million buyers of handheld computers. Other separate list segments identify senior citizens, small offices and home offices, and consumers with children.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
NextTen’s Home Tech Catalog Keeps an Eye on the Past The latest mailing from home tech catalog NextTen promises products with “classic style and vintage designs” combined with “the latest technological improvements to make your life a little better and …
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Listline e-Newsletter
PalmOne Inc.has introduced four files to the market. The largest PalmOne
at Home Enhanced master file identifies more than 1.5 million buyers of
handheld computers. -
Loose Cannon: Compilers’ Perfect Storm – Men Overboard?
In last week’s column I referred to a “perfect storm” of events that has begun battering the compiled information industry. Call this past weekend Perfect Storm Redux, with three new happenstances coming together that do not bode well for compilers.
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Digital Impact Recommends No Action on InfoUSA Acquisition Bid
Digital Impact Inc. recommended that shareholders not do anything with respect to an offer from infoUSA to acquire all outstanding shares of Digial Impact. Last Wednesday, infoUSA made a $2 per share offer for the San Mateo, CA-based digital marketing firm.
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Data Breaches Become Personal, Capping Bad Week For Industry
Privacy concerns, which had been a conceptual headache for Senator Patrick Leahy (D-VT) became personal on Friday when Bank of America announced that it had lost computer tapes containing personal information on 1.2 million government employees
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Staples Posts Sales and Income Gains
Staples Inc. reported net income of $251.3 million for the fourth quarter, up from $211.9 million last year.
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Phishing Incidents Rise 42% in January, Says Group
Nearly 12,900 Internet users reported phishing attacks in January, a 42% increase over December, reported the Anti-Phishing Working Group.