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The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency

Agencies

DIRECT listline

NEW LISTS Vermont Country Store Enhanced Etech ethnic information and Experian InSource data were overlaid on the Vermont Country Store’s master file

Agencies

Happy Kids Productions Gets Targeted

Happy Kids Productions is hoping a more targeted mailing schedule and partnerships with well-known brands will help it increase revenue by 10% to 15%

Agencies

Catalogers Told: Go Multichannel

If catalogers want to grow, they need to redefine themselves as multichannel marketers. That was the message Michael Petsky, CEO of New York-based direct

Rodale Inc. has released a master file naming 469,110 who are concerned
about diabetes. The file identifies buyers of books about managing blood
sugar, as well as those who expressed an interest in diabetes by filling
out a Rodale survey included in general merchandise deliveries or with
magazine subscriptions.

Frito-Lay Adds $100 Million-Plus for Ads

Frito-Lay will more than double its marketing spending as it repositions its top brands to better compete more broadly across the snacks industry. Quaker ads play up health message That means another $100 million or more for advertising (including …

Federated Buys May for $11 Billion

Federated Department Stores has agreed to buy May Department Stores Co. for $11 billion, creating the second largest department store company in the U.S. The combined companies will operate more than 1,600 stores in 49 states, Guam, Puerto Rico and the …

Zipatoni Wins Jim Beam Brands Promotion Work

Jim Beam Brands Co. has named Zipatoni as it agency of record for sales promotion initiatives. The work, which takes effect immediately for the Chicago-based promotion and marketing services firm, will begin developing 2006 consumer sales promotions for …

Agencies

UPN Creates Buzz Around America’s Next Top Model

To create buzz around the newest season of America’s Next Top Model, UPN has partnered with Alloy Media + Marketing to offer 500 teenagers and their friends a makeover and party tied into the Mar. 2 premiere of the reality series. UPN and Alloy Media + …

Agencies

Court TV Launches Impossible Heist Text-and-Win Contest

Court TV is jumping into the wireless arena with a text-and-win contest tied into the launch of a new reality show Impossible Heists, offering viewers a chance to win $10,000. The contest, the Impossible Heists Code Cracking Challenge, lets players test …