Chief Marketer Staff, Author at Chief Marketer

Client side

Scholastic Entertainment, New York City, hired Katherine Benson as director-national TV sponsorship sales, a newly created position. Los Angeles, CA-based

Agencies

Rewriting Placement History

Warner Bros. Domestic Television Distribution is cutting new deals to graphically insert products into TV sitcom re-runs. Such digital advertising uses

Agencies

Vocus Switches to DM, Triples Leads

A Maryland-based provider of public relations management software generated three times more leads than before by switching to a nearly all-direct marketing

Agencies

A Cataloger’s Guide to Blogs and Wikis

Blogging already is old news and you haven’t even started yet; the latest buzzword is Not really sure what either term means and what they possibly could

Agencies

Doubletree Celebrates Hotel Facelift

To create buzz for its newly reopened Metropolitan Hotel and reposition itself in the New York tourism industry post-9/11, Doubletree is making a splash

Rodale Inc. has released a master file naming 469,110 who are concerned
about diabetes. The file identifies buyers of books about managing blood
sugar, as well as those who expressed an interest in diabetes by filling
out a Rodale survey included in general merchandise deliveries or with
magazine subscriptions.

Frito-Lay Adds $100 Million-Plus for Ads

Frito-Lay will more than double its marketing spending as it repositions its top brands to better compete more broadly across the snacks industry. Quaker ads play up health message That means another $100 million or more for advertising (including …

Federated Buys May for $11 Billion

Federated Department Stores has agreed to buy May Department Stores Co. for $11 billion, creating the second largest department store company in the U.S. The combined companies will operate more than 1,600 stores in 49 states, Guam, Puerto Rico and the …

Zipatoni Wins Jim Beam Brands Promotion Work

Jim Beam Brands Co. has named Zipatoni as it agency of record for sales promotion initiatives. The work, which takes effect immediately for the Chicago-based promotion and marketing services firm, will begin developing 2006 consumer sales promotions for …

Agencies

UPN Creates Buzz Around America’s Next Top Model

To create buzz around the newest season of America’s Next Top Model, UPN has partnered with Alloy Media + Marketing to offer 500 teenagers and their friends a makeover and party tied into the Mar. 2 premiere of the reality series. UPN and Alloy Media + …