Chief Marketer Staff
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Web Marketing Tech Firm Opens London Office
Coremetrics Inc., a San Mateo, CA-based online marketing technology firm, has formed Coremetrics Europe Ltd., a new European subsidiary based in London.
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Agencies
People in the News
Steve Odland has accepted a position as chairman and CEO at Office Depot Inc., where he was also appointed as a member of the board of directors. Neil R. Austrian who served as interim chairman and CEO will continue to serve on the company’s board of directors, as chairman of the finance committee.
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Short Cuts
The Seattle chapter of the Direct Marketing Association will hold its annual DMA World conference April 6 at the Washington Athletic Club in Seattle. Author and opt-in marketing pioneer Erman Roman will deliver the keynote address.
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List and Database News
ALC Data Management now manages a list portfolio for Lodestone Solutions, a medical database developer. This includes a master file with 877,000 records that identifies 350 categories of physicians, chiropractors, dentists, physician assistants, nurse practitioners, nurses and physical therapists.
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Madison Road Files Counter Suit Against Mark Burnett Productions
Madison Road Entertainment filed a counter suit last week against affiliates of Mark Burnett Productions, claiming defamation and libel. Burnett had filed suit earlier this month, charging that Madison Road lied about a relationship with Burnett and …
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Wheaties Signs as MLB’s Official Breakfast Cereal
General Mills has reached a two-year sponsorship agreement with Major League Baseball to become the Official Breakfast Cereal of the sport. As part of the agreement, which includes exclusive category rights, Wheaties will create a minimum of three …
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Agencies
Kodak Builds Customers for Prints with NASCAR
Eastman Kodak Co. is leveraging its NASCAR sponsorship with a sweepstakes and promotion that allows consumers who are making prints at one of its locations to receive a NASCAR souvenir photo. Beginning yesterday, both the printers and collectible photos …
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Agencies
Mail Stream: a Report on Incoming Direct Mail
CatWatch Jumbo Package Answers Questions Big and Small Belvoir Publication’s CatWatch newsletter, published in conjunction with Cornell University’s College of Veterinary Medicine, recently mailed a jumbo package that asks — and answers — many popular …