Chief Marketer Staff, Author at Chief Marketer

Taking Care of Business

Last year you probably heard and read a lot about postal reform some of it from me. It’s been described variously as a vital renewal of our nation’s commitment

Agencies

Do-Not-Call Confusion

The Federal Communications Commission proposed earlier this month that Phoenix-based Dynasty Mortgage LLC forfeit $770,000 for alleged violations of the

Agencies

The Enron of Privacy?

I forget which privacy scandal it was. But the offending list company invited reporters in, and proudly showed them the heavily locked doors to the computer

Agencies

Perhaps They’re Hoping to Post Bail?

News item: The 9th U.S. Circuit Court of Appeals has upheld a prisoner’s right to receive direct mail solicitations and catalogs. The ruling stemmed from

Agencies

DM Sales Up 9.4% in Fourth Quarter

Direct marketing revenue was up for the sixth consecutive quarter in a row, according to the Direct Marketing Association’s Quarterly Business Review,

Agencies

The Apprentice Is CADM’s Keynoter

Bill Rancic, winner of the first season of NBC’s The Apprentice, will be the luncheon keynote speaker at Chicago Direct Marketing Days April 7-8 at Navy

Agencies

A Mild Collection of Ruminations

Spring cleaning time emptying the dregs from the Cynicism-Builder Collection. For starters, a suggestion to publications whose subscription promotions

Agencies

Strasser Defends Escrow Rate Case Filing

Even though the U.S. Postal Service has generated $143 million in net income to date in fiscal 2005, CFO Richard Strasser defended its request for a $3.1

Agencies

Less Is More

E-mail marketing is under siege again, with new moves by spammers clouding the medium’s prospects as a trusted information resource for consumers. Spamhaus,

Listline e-Newsletter

ALC Data Management now oversees a list of 81,006 members and donors who
support KCET Public Television in Southern California. The average
donation is $40.