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Chief Marketer Staff

  • Agencies

    Perhaps They’re Hoping to Post Bail?

    News item: The 9th U.S. Circuit Court of Appeals has upheld a prisoner’s right to receive direct mail solicitations and catalogs. The ruling stemmed from

  • Agencies

    Engines Step Up Local Search Efforts

    While search engine marketing may be a key tool for large companies, there’s still many smaller operations that don’t have an e-commerce site. At the

  • Agencies

    It’s All in the Package

    I started my direct mail career as a package insert broker. Names Unlimited, a very large firm, picked me because I was the low account executive on the

  • Agencies

    DIRECT listline

    NEW LISTS PalmOne PalmOne Inc. has brought four files to the market. The PalmOne at Home enhanced master file identifies more than 1.5 million handheld

  • Agencies

    Mailing o’ the Green

    Some environmental groups are stepping up their efforts to get catalogers to used recycled paper. But it’s easier said than done. In January, San Francisco-based

  • Agencies

    Hotel’s Loyalty Program Pays Off

    Stephen Moore’s moment came at Las Vegas’ Treasure Island casino, one of the properties he runs as vice president of loyalty marketing for MGM Mirage.

  • Agencies

    Reunion.com Brings Users, Landing Pages Together

    Analysts say everyone’s contact list decays by about 30% a year due to the obstacles that separate people. Big events like divorce, death, relocation

  • Agencies

    Proximity Wins Caples Best in Show Twice

    For the first time in the John Caples International Awards’ 27-year history, two best-in-show honors were given and both to Proximity agencies. Proximity

  • Listline e-Newsletter

    ALC Data Management now oversees a list of 81,006 members and donors who
    support KCET Public Television in Southern California. The average
    donation is $40.

  • Zipatoni Loses Miller Work to Frankel and Upshot

    Miller Brewing Co. has discontinued its promotions work with Zipatoni and reassigned the business to Chicago agencies Frankel and Upshot. The beer maker also chose GMR Marketing to handle its event marketing. The agencies will be working on the Miller …