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Chief Marketer Staff

  • Agencies

    Shell Holiday Promo Helps Spark 62% Jump in Gift Card Sales

    A successful holiday promotion helped Shell Oil Products U.S. sell more than $25 million in gift cards at service stations last year compared to $13 million in 2003. A wintery theme helped drive holiday sales of Shell gift cards During the holiday …

  • Mercedes Marketing Head Being Replaced: Report

    DaimlerChrysler AG will replace its top executive for sales and marketing at its Mercedes Car Group division, according The Wall Street Journal. Joachim Schmidt will be removed from his post “within a matter of days,” the report said. Calls to …

  • Agencies

    Big Idea Cooks Up VeggieTales Promos with Applebee’s, Tyson Foods

    Big Idea, a subsidiary of Classic Media LLC, and Applebee’s Neighborhood Bar and Grill have kicked off a three-month long promotion tying in kids meals with the latest VeggieTales episode release. Applebee’s, Tyson Foods offer separate promos for …

  • McDonald’s Launches Healthy Lifestyle Campaign

    In the wake of growing numbers of childhood obesity, the McDonald’s Corp. has launched a new campaign to promote healthy eating and exercise targeting youngsters. McDonald’s taps into star power from the Williams sisters’ to promote its active …

  • Former Nike Exec Picked to Lead Coors Brewing

    Coors Brewing Co. has named Frits van Paasschen, a former Nike executive, as its president and CEO. He will be responsible for leading all aspects of the company’s U.S. operations and performance. He reports to Leo Kiely, CEO of Molson Coors Brewing …

  • Agencies

    Mountain Dew to Expand Skateboard DVD Premium Parties

    Pepsi-Cola Co. is working on plans to roll out an innovative DVD premium giveaway it pioneered last year for Mountain Dew. Mountain Dew woos skaters with underground DVDs The Brick and Mortar guerilla campaign gets its third flight in New York City …

  • Agencies

    Corporate Meetings & Incentives Turns 25

    Incentive travel has had a tumultuous ride in recent years. We spoke with Barbara Scofidio, the editor of Corporate Meetings & Incentives magazine recently about these trends. CMI (which is published by PROMO P&I parent company Primedia) celebrates its …

  • Grocers Add Staples Store-in-Store

    Office supply retailer Staples moves into supermarkets with store-within-a-store sections in 550 Stop & Shop and Giant Food stores this year. Staples sets up shop in 550 supermarkets The first units will open in July. The mini-stores will range …

  • Toyota Signs Marketing Partnership With NBA and WNBA

    Toyota Motor Sales USA, the National Basketball Association and the Women’s National Basketball Association have reached a multi-year marketing partnership focusing on enhancing brand affinity among the leagues’ fan base. The partnership will feature …

  • Agencies

    TXU Rewards Customers With Loyalty Program

    TXU Energy launched a new rewards program for electricity customers, which offers merchandise and services, including DVD, luggage and property rentals, at discounted prices. TXU Energy Rewards+ is an Internet-based program available to residential and …